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Trends in B2B commerce: Gaps and growth potential

A recent study by DI (the Danish Industry) reveals significant gaps between the growing demands of B2B purchasers and the sales services many B2B companies provide.

STOP THINKING IN CHANNELS. START DESIGNING FOR PEOPLE.

Clever commerce. Omnichannel. Unified commerce. Commerce everywhere. Bold movements often come with bold and blaring titles. No matter the label, our recent work with Salesforce Customer 360 has brought us closer to designing smarter and seamless commerce experiences than ever before.

IMPACT and EPOS take home Optimizely Award

We’re delighted to announce that our collaboration with the premium audio brand EPOS has been recognised at this year’s Optimizely Awards.

3 MOBILE COMMERCE TRENDS TO TAP RIGHT INTO

We are in the midst of a mobile revolution. Digital shopping is skyrocketing, and our smartphones are the primary reason why.

TRENDHIM ACHIEVES GLOBAL GROWTH WITH COMMERCETOOLS

Scalability is key for the digital pureplayer Trendhim. That’s why they have created a composable architecture, and that’s why they’ve entered a partnership with IMPACT to help speed up development even further.

The store is your differentiator

How do you keep your physical stores relevant to your customers in a world that’s increasingly turning digital? In this webinar, we’ll share insights into how to leverage your offline channels and create powerful shopping experiences by unifying your physical and digital channels.

Partnership with Sitoo enables in-store innovation 

IMPACT is partnering up with industry-leading retail technology provider, Sitoo. Together, we share a vision of reimagining the in-store experience, by enabling retailers to deliver a best-in-class CX.

A UNIQUE PARTNERSHIP IS PROLONGED AS PWT GROUP RE-ELECTS IMPACT

13 years of collaboration and still going strong. Now with an ambitious plan to deliver true unified commerce across all of Scandinavia on the headless platform from commercetools.

IMPACT x Improove

Press release Improove x impact

Danish digital commerce star IMPACT and Swedish double Gazelle winner Improove merge to become the biggest independent commerce agency in Europe, setting out to define and shape the future of commerce.

IMPACT PARTNERS UP WITH COMMERCETOOLS

Next-generation commerce platform commercetools is experiencing rocket-fueled growth these years. After successfully working together on two projects, IMPACT takes the collaboration one step further and officially partners up with German-born commercetools. We’re head over heels to join forces with one of the initiators of the MACH movement and have a shared vision to create more composable commerce solutions in the years to come.

Takeaways from Web Summit 2021

Web Summit 2021: Takeaways and topics to dwell on

The annual Web Summit is one of the biggest and boldest technology conferences in the world. It brings together groundbreaking startups, Fortune 500 companies and splendid speakers to (re)define the global tech industry.

Driving digital change in the automobile industry

Tesla does it. Volvo does it. Polestar does it. And now Danish car dealer, Bjarne Nielsen, does it: Let customers buy cars with the click of a mouse. We helped them build a commerce platform that’s engineered for the future.

Optimizer of the Year 2021

We’re proud to announce that we’ve been awarded Optimizer of the Year at Optimizely’s Partner Awards this year. The award recognises our innovative solutions and our collaborative approach to delivering best-in-class digital experiences.

COMMERCE EVERYWHERE WITH JABRA 

We teamed up with global audio specialist Jabra to build future-proof global digital commerce. The solution is created with a 360° view of the customer in mind and a smart architecture now serves digital commerce at any customer touchpoint. 

retail-as-media-by-impact-commerce

Whitepaper: Retail as Media – The future of online advertising

‘Retail as Media’ is one of the hottest topics in retail at the moment and for good reason.

New CCO with 20 years of experience in digital commerce

We are happy to announce that Kristian Hagset is the new Chief Commercial Officer at IMPACT. He’s been a leading figure in the industry for many years and comes with more than 20 years of experience in digital commerce. He will be setting the direction for our future commercial development and go-to-market efforts.

Turn small customers into top-line growth

In many manufacturing and trading companies, sales teams focus almost exclusively on A-customers. These are the accounts that seem to move the needle: large volumes, long relationships, high visibility.