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A UNIQUE PARTNERSHIP IS PROLONGED AS PWT GROUP RE-ELECTS IMPACT

13 years of collaboration and still going strong. Now with an ambitious plan to deliver true unified commerce across all of Scandinavia on the headless platform from commercetools.

IMPACT x Improove

Press release Improove x impact

Danish digital commerce star IMPACT and Swedish double Gazelle winner Improove merge to become the biggest independent commerce agency in Europe, setting out to define and shape the future of commerce.

IMPACT PARTNERS UP WITH COMMERCETOOLS

Next-generation commerce platform commercetools is experiencing rocket-fueled growth these years. After successfully working together on two projects, IMPACT takes the collaboration one step further and officially partners up with German-born commercetools. We’re head over heels to join forces with one of the initiators of the MACH movement and have a shared vision to create more composable commerce solutions in the years to come.

Takeaways from Web Summit 2021

Web Summit 2021: Takeaways and topics to dwell on

The annual Web Summit is one of the biggest and boldest technology conferences in the world. It brings together groundbreaking startups, Fortune 500 companies and splendid speakers to (re)define the global tech industry.

5 ways to identify growth initiatives in your company

It’s no secret that digital commerce is booming and that the companies that fail to follow will be left behind. Get our 5 hands-on tips to identify and drive growth through a digital transformation.

Driving digital change in the automobile industry

Tesla does it. Volvo does it. Polestar does it. And now Danish car dealer, Bjarne Nielsen, does it: Let customers buy cars with the click of a mouse. We helped them build a commerce platform that’s engineered for the future.

Optimizer of the Year 2021

We’re proud to announce that we’ve been awarded Optimizer of the Year at Optimizely’s Partner Awards this year. The award recognises our innovative solutions and our collaborative approach to delivering best-in-class digital experiences.

COMMERCE EVERYWHERE WITH JABRA 

We teamed up with global audio specialist Jabra to build future-proof global digital commerce. The solution is created with a 360° view of the customer in mind and a smart architecture now serves digital commerce at any customer touchpoint. 

retail-as-media-by-impact-commerce

Whitepaper: Retail as Media – The future of online advertising

‘Retail as Media’ is one of the hottest topics in retail at the moment and for good reason.

New CCO with 20 years of experience in digital commerce

We are happy to announce that Kristian Hagset is the new Chief Commercial Officer at IMPACT. He’s been a leading figure in the industry for many years and comes with more than 20 years of experience in digital commerce. He will be setting the direction for our future commercial development and go-to-market efforts.

PIM Udvalgt Billede

4 Good tips before integrating a product information management(PIM) System

B2B companies have an urgent need to improve digitally and be more efficient in their data and marketing processes.

Long-tail sales focus boosts top line for B2B companies

In recent years, many manufacturing and trading companies have focused heavily on their A-list customers. That’s a shame, because with a long-tail focus that systematises sales to smaller customers, revenue can in many cases be increased by 20 to 30 percent – while keeping administration and operational costs at a minimum.

The five biggest omnichannel opportunities for Scandinavian brands and retailers

Your customers’ expectations for a seamless omnichannel experience throughout the entire customer journey are increasing. Knowing where to set in can be tricky, but don’t despair. Based on our extensive omnichannel analysis, here are the top five options for creating a commercial experience that meets customer needs and differentiates you in the marketplace.

Massive investment turns corona crisis into growth for IMPACT

With several retail chains and luxury brands in its portfolio, IMPACT was hit hard by the COVID crisis. Organizational changeover and the will to invest paved the way for the agency to end the financial year in the black.

9 mobile commerce trends in 2021: How did it go, and what’s next?

Throughout 2021, we hosted a webinar series named ‘9 mobile trends in 2021’. The series looked into emerging trends and topics in the mCommerce space and took point of departure in a forecast stating that 7 out of 10 online sales would take place on mobile devices by the end of 2021.

Designing a future-proof IT architecture

How to boost digital sales and CX with cloud tech, pace layered architecture and agile headless platforms.

single view of data

How to succeed with single view of data

It is all about creating a single view of customer behaviour and the information you collect across touchpoints and business areas, and how you utilise this data.