WE’RE ON OUR WAY TO CHANGE COMMERCE FOR THE BETTER

To us, commerce has always been about more than transactions. It’s about building long-lasting relationships and omnichannel experiences that benefit people and the society surrounding them.

FOR THE LOVE OF CURIOSITY

“We’re not your average full-service agency” is worn out, we get it. Instead, we’ll stick to the saying that we’re here to push the boundaries for commerce with curiosity. Together with our customers, we shape the future of commerce with experiences that drive growth and do good. 

TAKING LEAD IN EUROPE

From no less than seven locations across Europe, we’re digitally transforming brands and businesses. While we cover all the major tech platforms and work with some of the most exciting businesses, we make a sincere effort to stay down-to-earth. It’s who we are, and it’s the kind of talent we want to attract

350+ 
brilliant brains 

Our global team of developers, designers, consultants and like-minded are dedicated to their craftsmanship and the experiences they co-create. From promising strategies and user research to proper code and delightful design. Creating digital transformation is a team effort – powered by us and by you.  

20 years of growth and excitement

At IMPACT, collaboration is our engine, and growth is our steering wheel. To build, excite and grow commerce, we need to understand your business, its ambitions and its struggles – together. We do it by listening to your needs and challenging your assumptions. We’ve spent more than 20 years refining our approach to digital transformation, and we plan to stick around a little longer. 

Want to get to know our team better? Head over to Careersand read all about us, plus check out our open positions. 

VALUES WE LIVE BY

What are the mechanics that keep us going, building and thriving? Our three sets of values are some of them: 
Ambition
Curiosity 
Empowerment 

We’re all over 

You’ll find us pretty much all over Europe.
Here’s where we’re located:

copenhagen
aarhus
odense
stockholm
belgrade
lisbon
évora

AWARDS & APPRECIATIONS

When others think we do a good job, we don’t mind telling the world about it. Here are some of our recent awards and appreciations.

2022
2021
2021
2021
2020

our founders

Meet Kasper and Per-Mattias – leading strategists, skilled architects and founders of IMPACT Commerce. You’ll find them bridging the gap between businesses and experiences in everything they do.  

Kasper is an experienced business and IT architect and a voice in this era of digital transformation. Sublime experiences are what drives him, and he’ll choose the extraordinary over the common any day. Per-Mattias is ahead of the game when talking commerce trends and shaping what’s next in digital experiences. He’s a technology and business architect whose heart beats for this planet. 

When others talk, these guys take action – to create the best place for elevating ideas and results that help change commerce for the better. 

The fine print 

In 2021, Swedish commerce masterminds Improove joined omnichannel champion IMPACT. With Scandinavian roots all the way back to 1998, the joint house of digital commerce today consists of 350+ brilliant people in seven locations across Europe.  

Ask us anything 

What brings you here? Whatever the reason, you’re more than welcome to pick up the phone or give us a shout at info@impactcommerce.com.

2022

THE OMNICHANNEL INDEX 3.0

We’re ready with the third Omnichannel Index – an updated overview of how top e-commerce brands are performing across channels.

2021

HELLO, IMPROOVE

We’re merging with Swedish commerce masterminds Improove and expanding our European presence. We’re now 350+ brilliant brains across 10 countries. Also, our friends at IMPACT Extend win a Danish Digital Award for Marketing Automation created for Søstrene Grene.

2020

HELLO, ODENSE

Besides opening our 3rd office in the historical town of Odense, Denmark, we released the 2nd version of the Omnichannel Index, we made Raptor Gold Partners and we’re now 200 people in 4 different cities. 

2019

FIRST WITH SALESFORCE FOR B2B

We’re the first agency in the Nordics to introduce Salesforce for B2B and the first in Europe to create a cloud-based mobile POS using NewStore for fashion house Ganni. Also, we’re named inRiver Partner of the Year and we’re trailblazing in CDP for a growing bunch of clients. 

2018

HELLO, IMPACT EXTEND & OMNICHANNEL INDEX

With 150 talents on board, we create IMPACT Extend to craft experiences and make results with a data-driven approach. We introduce the IMPACT Omnichannel Index for the first time – an index created to benchmark some of the biggest players in retail e-commerce. Also, we’re awarded nothing short of 6 commerce awards along with our 8th Gazelle. 

2017

HELLO, LISBON

We open the doors to our new office in Lisbon, and our team of now 110 talents meet up in the Portuguese capital. We embrace and excel at the headless approach to tech, and we’re awarded Episerver’s Commerce Site of the Year for our work with HAY – as well as our 7th Gazelle.

2015

HELLO, IMPACT AND COPENHAGEN

We’re now IMPACT, and we’re opening our 2nd office, this time in Copenhagen. Besides winning our 6th Gazelle, we’re awarded a Sitecore Experience Award for our work with Kaufmann. Also, we begin our collaboration with Inriver and start working strategically with PIM. 

2012

PIONEERING OMNICHANNEL

We’re paving the way for all things omnichannel and creating in-store digital solutions is among what we do most and best. 

2010

AWARDED 5TH GAZELLE IN A ROW

With now 25 brilliant team members on board – and our 5th Gazelle on the shelf – we’re ready to transform mobile commerce and we’re among the first to create responsive shopping experiences.

2008

HELLO, DIGITAL MARKETING

Our talented digital marketing team is born – and they’re here to create SEO, analytics, paid advertising and – to begin with – basic email marketing for our clients. Less than a year later, we’re dressed to take on our first large global e-commerce project. 

2006

AWARDED 1ST GAZELLE

Danish business media Børsen awards us for our fast-growing revenue. Also, we sell Unipay to Quickpay and our focus is now on tailored customer solutions and new technologies. We begin our collaboration with Sitecore, and .NET based digital platforms is what we excel at. 

2000

HELLO, UNIPAY

We create Unipay – our own payment solution for global brewer Carlsberg among others. Also, we launch our very first e-commerce solution built using a state-of-the-art secure IT infrastructure.

1998

TAKING THE FIRST STEP

IMPACT is founded by brothers Kasper and Morten Holst. We’re not yet IMPACT, but under the name Webdanmark, we specialise in websites and internet connections.