3 MOBILE COMMERCE TRENDS TO TAP RIGHT INTO
5 minute read
We are in the midst of a mobile revolution. Digital shopping is skyrocketing, and our smartphones are the primary reason why.
With 73% of all online sales coming from mobile devices, the development of mCommerce happens fast. It’s friction-free, futuristic and most definitely worth following. We’ve jotted down the three most important trends for you to know and tap into. Read on and get prepared to join the movement.
YOU’LL LEARN HOW TO
- Deliver best-in-class customer experiences through innovative mobile commerce solutions
- Exploit the commercial value of mobile trends to strengthen your company’s competitiveness
YOU’LL LEARN FROM
The article is served to you by three of our most knowledgeable IMPACT’ers when it comes to mobile commerce:
READY. SET. MOBILE STRATEGY
As made clear in the beginning, our mobile devices have become the primary devices used to interact with commerce sites. In addition, they’re fundamental in creating what all retailers should aspire to; unified commerce experiences.
As IoT and AI have gradually emerged and improved, our phones and tablets have turned into true experience triggers. And that’s where we’re about to start:
3 MOBILE COMMERCE TRENDS
1. App Clips
3. Augmented Reality
01 APP CLIPS
App clips provide you with an opportunity to make more people discover and dive into your brand universe. It’s a technology that enables you to create friction-free customer experiences and make customer pains like queuing, paying, ordering and renting disappear. In short, it allows you to transform your retail promotions into distinctive user experiences.
Now, to clarify how it works in practice, we’ve done some scooting around. Literally.
You already know the electric scooters from the likes of VOI, LIME, and SPIN, right? Those bright and pastel coloured two-wheeled vehicles that have taken over any city with more than 100.000 citizens over the past couple of years.
Let’s imagine that you’re in a hurry for an important meeting, and your only chance for making it is by jumping on one of those scooters. Since it’s your first time for this sort of ride, you don’t have the app for unlocking it. Now, this is where the app clip comes in handy.
Instead of downloading the native app, the app clip lets you scan a small NFC tag on the scooter with your mobile device, prompting a small snippet of it to appear. Through the snippet, you get to unlock the scooter, pay for your ride, and lock it again without even creating a user profile.
Who said convenience? If you make it to your meeting, chances are you’ll remember the brand that made it possible.
If you don’t have a plan for mobile commerce, get it. And get it fast. It sounds plain, but it’s what makes almost every new development possible for you to access – including app clips. It will give you a competitive advantage in the market.
While the above example provides a great use case for any rental service, the app clips can be used in all kinds of industries: From finance and food courts to retail and tech.
02 MOBILE POINT OF SALE
The mPOS system – in full length, Mobile Point-of-Sale system, turns your mobile device into a cash register. It’s what makes the anywhere-and-anytime payments possible, as it allows you to bring your cash register with you no matter where you are: From behind the register to pop up shops and open venues.
Whereas the first versions of the mPOS system mainly focused on payments, the newest versions deal with much more. They integrate with your entire commerce system, making them go from simple card readers to systems that can help you deliver true unified commerce experiences. With the mPOS system being able to show order history, inventory, shipping and more, salespeople can customise and personalise the shopping experience even when walking around in the store or at completely different venues.
And in a world that’s all about personalised shopping experiences, that’s a great advantage. But there’s more to it than just smoother in-store experiences and more flexible cashier systems. The mPOS system lays the ground for other groundbreaking services like scan-and-pay, augmented reality shopping and automated BOPIS solutions. In other words, the future.
mPOS has been around since iZettle but has experienced a rapid development and is now a truly integrated part of the digital commerce systems and will create new in-store experiences.
03 AUGMENTED REALITY
AR – or Augmented Reality – brings virtual objects into the real world.
In a private shopping context, that means you can now bring objects from your favourite online store to your home – or anywhere else that you’re carrying your mobile device.
In a business context, it means you can engage with your audience in whole new ways. With the development of technologies like Lidar, AR has become accessible for more or less anyone with a smartphone, bridging the gap between the physical and digital retail space.
Right next to this paragraph, you see a pair of feet testing the looks of a pair of sneakers. Replace the feet and the sneakers with a living room and an expensive piece of furniture, and it becomes very clear why the arrival of AR has been much anticipated. It reduces the complexity of the decision process by providing a realistic glimpse of reality. And then, it provides a user experience that sticks. At least, if you’re among the first to tap into the trend.
Next-up in the mobile AR world? Glasses with built-in AR technology, which allows you to see the fabrics, size and price of the products you’re looking at.
We’ve seen what Zuckerberg and Meta plan to do with Metaverse, a virtual world inhabited by real-life humans. AR has vast possibilities, and if you’re tech interested, you should definitely have a look at the setup behind Nvidia’s omniverse.
GET MOBILE COMMERCE ON THE RADAR
The three trends above should be evidence enough. Mobile commerce is here to stay. Now it’s up to you to make the most of it. Start small, deliver, scale.
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This piece was a readable version of our most viewed webinar series. Brought to you by Lars Cimber, Mina Ashna and Karoline Lotz, our in-house mobile commerce experts. Eager to learn more? Contact Lars at: LCI@impact.dk, Mina at: MIA@impact.dk or Karoline at: KLJ@impact.dk.
Or watch our on-demand webinar, 9 mobile commerce trends in 2021 – how did it go and what is next? and get the experts’ perspectives on what’s next in mobile commerce.