New CCO with 20 years of experience in digital commerce

We are happy to announce that Kristian Hagset is the new Chief Commercial Officer at IMPACT. He’s been a leading figure in the industry for many years and comes with more than 20 years of experience in digital commerce. He will be setting the direction for our future commercial development and go-to-market efforts.

With the ambition of taking a clear lead in digital commerce in Scandinavia and beyond in Europe, we need the very sharpest profiles available. Kristian Hagset is such one.

Kristian comes from a role as Chief Growth Officer at Swedish Avensia, one of the leading commerce consultancies in the Nordic region. Here, he worked for more than six years and helped the company grow from 50 to 300 employees, while turnovers reached SEK +300 million.

Kristian will have the overall responsibility for setting our commercial direction and for our sales and go-to-market efforts. About his new role, Kristian says:

IMPACT is the leading digital commerce expert in Denmark with a passion for delivering world-class customer experiences. I was attracted by their dedication to providing value for money to customers and making a real difference. I am very much looking forward to being part of a team that is so passionate about what they do.

Kristian HagsetCCO, IMPACT

Culture + innovation = impact

With more than 20 years of experience in digital commerce and leading roles at Avensia, Kristian Hagset has a deep understanding of how important a clear mission is to business.

“To me, it’s important that a company is able to be genuine and open about its mission. IMPACT has a crystal clear vision and an ambitious strategy that all employees understand, and which is meant to create success in the coming years. Their internal culture and adaptation to how they create success, both for customers and their customers’ customers, is extremely impressive, and I am excited to be working for a company that has innovation in their DNA and is constantly pushing the boundaries,” says the new CCO.

The strongest challenger in Europe

CEO at IMPACT, Kasper Holst, is both proud and pleased with the appointment of Kristian Hagset, which aligns perfectly with the company’s ambitions of attracting the right profiles.

In order to get the most ambitious customers, we need the best people. Kristian Hagset is exactly the kind of profile we need, and he can create a direct shortcut to both new hires and new customers. I'm confident that he'll be crucial in meeting our ambitions of creating the most fantastic customer experiences and the most value-adding solutions for our customers, as well as continuing our mission of being the strongest challenger in Europe when it comes to digital business.

Kasper HolstCEO, IMPACT

For more information contact

Kristoffer Okkels, IMPACT Marketing Director