Insights

Type

Building loyalty and personalisation at scale

In today’s crowded market, customer loyalty has become an important differentiator. With rising advertising costs and fierce competition, successful loyalty strategies need to go beyond points and perks – they must create meaningful, memorable experiences that keep customers coming back.

The new Ford.dk is live

We’re excited to share that the new Ford.dk is now live! This marks yet another big milestone in our collaboration with Nic. Christiansen Gruppen, which recently acquired the import rights for Ford in Denmark.

The Navigator Company partners with IMPACT Commerce to upgrade its B2B portal

In a strategic move to upgrade its B2B portal, The Navigator Company, a global leader in the pulp and paper market and one of Portugal’s strongest brands, has partnered up with IMPACT Commerce.

Unify your customer data and deliver better experiences with a CDP

Today’s customers interact with brands in more ways than ever before – browsing websites, scrolling social media, reading emails, and visiting physical stores. In fact, 73% of shoppers are omnichannel shoppers (IMPACT Commerce & Google’s 2024 Omnichannel Index). They expect seamless, personalised experiences across all these touchpoints.

Calculate Customer Lifetime Value and boost your marketing ROI

In today’s competitive market, attracting new customers is only half the battle – the real challenge lies in keeping them and maximising their value over time. This is where Customer Lifetime Value (CLV) comes in.

Choosing the right KPIs for better decision-making

In e-commerce, data floods in from every direction – customer service, Google Analytics, ads, and reviews. As an e-commerce manager, online marketing coordinator, or anyone overseeing online performance and marketing budgets, you’re likely swamped with reports measuring everything from clicks to customer sentiment.

On-demand: Strategies for migrating, improving, and connecting product data

Product data is the foundation of a strong digital presence. Yet, many brands face challenges in migrating, managing quality, and integrating with data pools quickly and seamlessly.

Renova partners with IMPACT Commerce to enhance its digital presence

We’re proud to share our latest project with our long-term partner Renova, a leading European brand known for high-quality tissue products in personal care, domestic and professional hygiene.

Prepare for 2025 with strategies from omnichannel leaders

We've asked eight people from leading brands in various sectors to share their insights on how to succeed in omnichannel commerce in 2024 and beyond.

IMPACT earns two awards at the Commercetools awards 2024

This recognition highlights our team’s dedication and hard work in driving Commercetools’ growth across the Nordic region.

ANF wins ‘Best Health and Wellbeing Project, Site & App’ award

We’re proud to share that our customer ANF – Associação Nacional das Farmácias, and its Farmácias Portuguesas website, has been recognised as the ‘Best Health and Wellbeing Project, Site & App’ at this year’s Prémios Navegantes XXI hosted by ACEPI – Associação da Economia Digital.

Grundfos has established a collaboration with IMPACT Commerce to optimise product data using AI

We’re excited to announce that Grundfos has established a close collaboration with IMPACT Commerce to optimise its product data by leveraging artificial intelligence.

On-demand: Discover what Struct 4 can do for your business

Ready to unlock the next level of PIM with Struct 4?

Demo: Use AI for product enrichment, safely and efficiently

Integrating AI into your PIM system can streamline your entire product content management process, reducing manual tasks, improving data accuracy, and enabling you to deliver high-quality content at scale.

GANNI x IMPACT: Two awards at the UK eCommerce Awards 2024

Yesterday was special – we had the pleasure of attending the UK eCommerce Awards together with the amazing team at GANNI, and we took home two awards:

Lift your digital B2B strategy with these 5 omnichannel tactics

In an increasingly complex and digitally driven marketplace, B2B businesses must adapt to evolving buyer expectations and tech advancements. The omnichannel strategy, once predominantly associated with direct-to-consumer brands, now offers critical lessons for the B2B sector. And time is of the essence.

The digital makeover: Three insights shaping the future of manufacturing

The manufacturing industry is at a turning point. To stay ahead, businesses must adapt to rapid technological advancements and embrace a culture of change.

3 steps to maximise your Google Ads performance

Are you finding it hard to align your online and offline strategies? Or dealing with separate KPIs and siloed teams? The key to unlocking growth is treating your channels as a united force. By using data from your stores in your performance marketing, you can create a powerful growth engine.