Insights

Type

Most brands collect customer data. Few turn it into loyalty.

There is a feeling that every brand is chasing, and few consistently deliver. You probably recognise it yourself. The app that surfaces something you didn’t know you needed. The email that arrives so well-timed it feels less like marketing and more like a friend who pays attention. The associate in-store who knows your size, your preferences, your last visit – and makes you feel like a person, not a transaction.

KEVIN.MURPHY launches a new global digital experience

We’re proud to have partnered with KEVIN.MUPRHY on the relaunch of the brand’s digital experience for consumers and professionals across global markets.

Digital Product Passport: Brand tactics and customer insights

Digital Product Passports are becoming a new reality for commerce and the frontrunners are already looking beyond compliance to gain a competitive edge.

Customer Success fuels record results at IMPACT Commerce

The 2025 financial result for IMPACT Commerce reached record numbers; gross profit hit DKK 255,67 million – a 20,4 % increase since 2024 – EBITDA for the year was DKK 38,07 million and EBIT hit DKK 28,97 million.

Five awards with Dagrofa Foodservice and Søstrene Grene

A sincere congratulations to the teams at Dagrofa Foodservice and Søstrene Grene. We know how much goes into results like these, and we’re proud to have been part of the journey.

Winner of Bloomreach EMEA Agency Partner Newcomer of the Year

Bloomreach, the AI company for personalisation, has announced that IMPACT Commerce is its EMEA Agency Partner Newcomer of the Year, recognising our efforts in driving exceptional results and delivering growth opportunities for all customers.

Alpinestars chooses IMPACT as digital commerce partner

We’re proud to share that Alpinestars, the global leader in performance motorsports apparel and protection, has chosen IMPACT Commerce as its digital commerce partner.

Nominated as Bloomreach EMEA Partner of the Year

Bloomreach has nominated partners within its ecosystem that went above and beyond in 2025 and made a significant impact. Nominations were based on both quantitative and qualitative data: a combination of customer sentiment and new customer opportunities.

The CIO’s Guide to Shopify: Making the right commerce platform decision

Choosing a commerce platform is no longer a simple trade-off between enterprise control and SaaS simplicity.

Beyond points: the 7 types of loyalty and how to design for them

Most loyalty programmes start with the same belief. Reward customers enough and they will return.

IMPACT named Contentful EMEA Partner of the Year

We’re proud to announce that IMPACT Commerce has been named Contentful’s EMEA Partner of the Year.

Rasmus Berrig returns to IMPACT to strengthen strategic design

After a short period as CX Director at Day21, he returns with new perspectives on customer journeys, strategic design, and a consulting industry evolving faster than ever.

The Omnichannel Index 2026

Get your copy of the Omnichannel Index 2024 – Europe’s biggest and most comprehensive omnichannel analysis, brought to you by IMPACT Commerce and Google.

ECCO partners with IMPACT to accelerate global digital growth

ECCO is in the middle of an ambitious digital transformation to strengthen its global e-commerce and omnichannel performance across global markets, including the Americas, Asia Pacific, and Europe.

Strategy ’28: Leading the next era of commerce

Technology is accelerating. Customer expectations are rising. And complexity is no longer the exception, it is the baseline.

IMPACT is now a Struct PIM Preferred Partner

We’re proud to announce that IMPACT has been named Struct PIM Preferred Partner for 2026.

Appointing four new partners to strengthen our leadership team

At IMPACT Commerce, becoming a partner reflects long-term contribution, trust, and a shared responsibility for where we’re heading as a business.

Gant partners with IMPACT to take commerce, loyalty and omnichannel to the next level

The partnership is rooted in a shared ambition: to deliver premium, seamless customer experiences powered by a modern, scalable digital foundation. By aligning brand, data, and technology, we’ll support Gant in evolving its digital ecosystem to enable more personalised engagement, stronger loyalty, and long-term operational excellence.