Insights

Type

Beyond points: the 7 types of loyalty and how to design for them

Most loyalty programmes start with the same belief. Reward customers enough and they will return.

IMPACT named Contentful EMEA Partner of the Year

We’re proud to announce that IMPACT Commerce has been named Contentful’s EMEA Partner of the Year.

Rasmus Berrig returns to IMPACT to strengthen strategic design

After a short period as CX Director at Day21, he returns with new perspectives on customer journeys, strategic design, and a consulting industry evolving faster than ever.

The Omnichannel Index 2026

Get your copy of the Omnichannel Index 2024 – Europe’s biggest and most comprehensive omnichannel analysis, brought to you by IMPACT Commerce and Google.

ECCO partners with IMPACT to accelerate global digital growth

ECCO is in the middle of an ambitious digital transformation to strengthen its global e-commerce and omnichannel performance across global markets, including the Americas, Asia Pacific, and Europe.

Strategy ’28: Leading the next era of commerce

Technology is accelerating. Customer expectations are rising. And complexity is no longer the exception, it is the baseline.

IMPACT is now a Struct PIM Preferred Partner

We’re proud to announce that IMPACT has been named Struct PIM Preferred Partner for 2026.

Appointing four new partners to strengthen our leadership team

At IMPACT Commerce, becoming a partner reflects long-term contribution, trust, and a shared responsibility for where we’re heading as a business.

Gant partners with IMPACT to take commerce, loyalty and omnichannel to the next level

The partnership is rooted in a shared ambition: to deliver premium, seamless customer experiences powered by a modern, scalable digital foundation. By aligning brand, data, and technology, we’ll support Gant in evolving its digital ecosystem to enable more personalised engagement, stronger loyalty, and long-term operational excellence.

Three go-lives in just one week with Farmácias Portuguesas

Farmácias Portuguesas, a B2C brand within the ANF (Associação Nacional das Farmácias) ecosystem, representing more than 94% of all pharmacies in Portugal, has gone live with three key digital initiatives developed with IMPACT.

IMPACT & Go Autonomous enter strategic partnership

Accelerating revenue flow and decoupling growth from cost-to-serve are the new business imperatives for manufacturers and B2B distributors today.

NRF 2026: The Year Retail Became Agentic

Insights from NRF 2026 on agentic commerce, unified platforms, human leadership, and why experience remains retail’s strongest differentiator.

IMPACT is now a Bloomreach Platinum Partner

We’re proud to share that IMPACT is now a Bloomreach Platinum Partner – one of only five partners globally to reach this level.

Stronger B2B focus with new Consulting Director in Sweden

Supporting industrial, manufacturing, and wholesale organisations through digital change is rarely simple, but Markus Hast brings a depth of experience as the new Consulting Director that makes the journey clearer and more achievable.

IMPACT is now a commercetools Platinum Partner

We’re proud to share that IMPACT is now a Platinum Partner with commercetools – the highest recognition in their global partner programme.

Marina Nielsen

Marina Nielsen aims to design groundbreaking B2B experiences

Our new Senior Director in Experience Design brings more than 17 years of experience in designing digital solutions that spark customer desire, simplify decisions, and fast-track complex processes.

IMPACT Commerce ranked No. 1 Powerbrand in the MyImage Report

905 decision-makers have spoken.

Mey Nenadic dares to do things differently as the new CX Senior Manager

Customer experience is a melting pot of data, design and development. Our new CX Senior Manager in Stockholm – Mey Nenadic – knows how to mix the right ingredients to create strong results.