Insights

Type
News
IMPACT to modernise PIM behind Denmark’s deposit system
Dansk Retursystem has announced the collaboration with digital consultancy IMPACT Commerce, who won the EU tender to implement a new Product Information Management (PIM) system delivered by Struct PIM.
News
Helsam migrates to Shopify to cut costs, streamline operations, and grow
Helsam is taking a big step in its growth strategy by moving its e-commerce operations to Shopify.
News
The Omnichannel Index Portugal 2025 is live!
The Omnichannel Index has arrived in Portugal!
Interview
How Hifi Klubben built a winning omnichannel strategy: Insights from the CDO
Danish customers have spoken! Among 170 retailers, Hifi Klubben has been recognised as Denmark’s best Omnichannel Experience, winning the top award at Retail Refresh by Retail Institute Scandinavia – based on feedback from 3,000 customers. 
Articles and guides
The silent profit killer in B2B wholesale (and the role of dynamic pricing)
The sales manager, Lars, welcomes one of his favorite customers.
News
Kevin Murphy partners with IMPACT Commerce for strategic B2C growth
We’re excited to share that KEVIN.MURPHY, market leader and pioneer in professional hair care products, has selected IMPACT Commerce as its strategic partner to create a scalable, resilient and future-proof platform that supports the brand’s ambitious B2C strategy.
Whitepaper
The mechanics behind loyalty: Insights from 199 Nordic brands
Loyalty is no longer just about rewarding repeat purchases – it’s about building long-term relationships. But with nearly every brand offering some form of loyalty concept, how do you stand out?
Articles and guides
Building loyalty & personalisation at scale
In today’s crowded market, customer loyalty has become an important differentiator. With rising advertising costs and fierce competition, successful loyalty strategies need to go beyond points and perks – they must create meaningful, memorable experiences that keep customers coming back. 
News
The new Ford.dk is live
We’re excited to share that the new Ford.dk is now live! This marks yet another big milestone in our collaboration with Nic. Christiansen Gruppen, which recently acquired the import rights for Ford in Denmark. 
News
The Navigator Company partners with IMPACT Commerce to upgrade its B2B portal
In a strategic move to upgrade its B2B portal, The Navigator Company, a global leader in the pulp and paper market and one of Portugal’s strongest brands, has partnered up with IMPACT Commerce.
On-demand webinars
Digital Product Passport: From compliance to competitive advantage
We’ve joined forces with Inriver to help you get ready for the Digital Product Passport.
Articles and guides
Unify your customer data and deliver better experiences with a CDP
Today’s customers interact with brands in more ways than ever before – browsing websites, scrolling social media, reading emails, and visiting physical stores. In fact, 73% of shoppers are omnichannel shoppers (IMPACT Commerce & Google’s 2024 Omnichannel Index). They expect seamless, personalised experiences across all these touchpoints. 
Articles and guides
Calculate Customer Lifetime Value and boost your marketing ROI
In today’s competitive market, attracting new customers is only half the battle – the real challenge lies in keeping them and maximising their value over time. This is where Customer Lifetime Value (CLV) comes in. 
Articles and guides
Choosing the right KPIs for better decision-making
In e-commerce, data floods in from every direction – customer service, Google Analytics, ads, and reviews. As an e-commerce manager, online marketing coordinator, or anyone overseeing online performance and marketing budgets, you’re likely swamped with reports measuring everything from clicks to customer sentiment. 
On-demand webinars
On-demand: Strategies for migrating, improving, and connecting product data
Product data is the foundation of a strong digital presence. Yet, many brands face challenges in migrating, managing quality, and integrating with data pools quickly and seamlessly.  
News
Renova partners with IMPACT Commerce to enhance its digital presence
We’re proud to share our latest project with our long-term partner Renova, a leading European brand known for high-quality tissue products in personal care, domestic and professional hygiene.
Omnichannel keynotes
Prepare for 2025 with strategies from omnichannel leaders
We've asked eight people from leading brands in various sectors to share their insights on how to succeed in omnichannel commerce in 2024 and beyond.
News
IMPACT earns two awards at the Commercetools awards 2024
This recognition highlights our team’s dedication and hard work in driving Commercetools’ growth across the Nordic region.