Insights

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Mikael Ekman strengthens omnichannel consultancy as Managing Director

With two decades of strategic experience in the commerce space, Mikael Ekman strengthens the Omnichannel leadership team as IMPACT Commerce continues its journey as the preferred omnichannel partner in the Nordics.

IMPACT returns to growth and strong profits after challenging year

Last year was decisive for us. We experienced challenges in a volatile market and the year ended with a loss. We evaluated the situation and kept true to our strategy and customer centric approach, and decided to fast-track strategic initiatives. The focus has had immediate impact and contributed to a record first half of 2025.

Get more in-store traffic from your Google Ads: Lessons from 72 retailers

Today, foot traffic starts online. Shoppers search, compare, and check availability before deciding where to go. If you’re not showing up in those moments, you’re missing out. Google Ads can be the bridge between online searches and in-store visits – if you use them right.

Pricing is underprioritised in B2B

Pricing should be a strategic discipline. Still, many B2B companies haven’t assigned a single person fully dedicated to it. Many still struggle with oversimplified customer segmentation, lack of cost transparency, and individual and unstructured pricing.

Jakob Holm – new COO

With large scale digital investments come risks and opportunities that need to be balanced. With Jakob on board, a seasoned leader and expert in large digital transformations, we’re better equipped to meet these challenges head-on.

Musti chooses IMPACT Commerce to power its growth journey

We’re excited to share that we’re partnering with Musti Group, the leading Nordic pet care specialist with over 400 stores, to help it take the next big step in its growth journey. Operating across Finland, Sweden, Norway, Estonia, Latvia and Lithuania, Musti is already a dominant player in the pet care market, and is now setting its sights on becoming a true frontrunner in Europe.

New SteelSeries platform successfully launched

The new SteelSeries.com platform is live – and it’s off to a strong, stable start.

Navigating Digital Product Passport: From strategy to execution

The Digital Product Passport (DPP) is more than just a compliance requirement – it’s a game-changing initiative that will reshape how products are made, sold, and disposed of by creating a digital record of every product’s lifecycle. But while the benefits are clear, many businesses are still unsure where to begin.

IMPACT Commerce wins commercetools Partner of the Year – EMEA

We’re excited to share that IMPACT Commerce has been named Partner of the Year – EMEA at this year’s commercetools Elevate conference in Miami.

IMPACT Commerce becomes official Shopify Plus Partner

We’re excited to share that IMPACT Commerce has become Shopify Plus Partner!

Søstrene Grene x IMPACT win bronze for ‘Best Use of Data’

Super excited to share that the contextual AI solution we’ve built together with Søstrene Grene just won bronze in the ‘Best Use of Data’ category at this year’s Danish Digital Award!

IMPACT to modernise PIM behind Denmark’s deposit system

Dansk Retursystem has announced the collaboration with digital consultancy IMPACT Commerce, who won the EU tender to implement a new Product Information Management (PIM) system delivered by Struct PIM.

Helsam migrates to Shopify to cut costs, streamline operations, and grow

Helsam is taking a big step in its growth strategy by moving its e-commerce operations to Shopify.

The Omnichannel Index Portugal 2025 is live!

The Omnichannel Index has arrived in Portugal!

How Hifi Klubben built a winning omnichannel strategy: Insights from the CDO

Danish customers have spoken! Among 170 retailers, Hifi Klubben has been recognised as Denmark’s best Omnichannel Experience, winning the top award at Retail Refresh by Retail Institute Scandinavia – based on feedback from 3,000 customers.

The silent profit killer in B2B wholesale (and the role of dynamic pricing)

The sales manager, Lars, welcomes one of his favorite customers.

Kevin Murphy partners with IMPACT Commerce for strategic B2C growth

We’re excited to share that KEVIN.MURPHY, market leader and pioneer in professional hair care products, has selected IMPACT Commerce as its strategic partner to create a scalable, resilient and future-proof platform that supports the brand’s ambitious B2C strategy.

The mechanics behind loyalty: Insights from 199 Nordic brands

Loyalty is no longer just about rewarding repeat purchases – it’s about building long-term relationships. But with nearly every brand offering some form of loyalty concept, how do you stand out?