Insights

Type

Mey Nenadic dares to do things differently as the new CX Senior Manager

Customer experience is a melting pot of data, design and development. Our new CX Senior Manager in Stockholm – Mey Nenadic – knows how to mix the right ingredients to create strong results.

Presentation: How to boost your global B2B sales and lead-gen

Thomas Obelitz Høgsbro-Rode shares his knowledge about how marketing and sales work best together, and how technology and structure can create a higher win rate across borders.

Winner of Inriver EMEA Partner Innovation Award 2025

For more than 10 years, IMPACT Commerce and Inriver have implemented PIM solutions for brands across the globe; collaborating strongly and always striving for first-class implementations.

Exclusive interview: The building blocks of Schuh’s customer experience

We sat down with Justin Lodge, Chief Digital Officer at Schuh, to hear how constant testing, precise stock control and a fast-growing loyalty programme are shaping seamless customer journeys and driving long-term growth.

On demand: AI-native product data – the B2B capability gap

Gain a clear, practical understanding of how AI can streamline manual tasks and elevate the quality of your product data.

The state of loyalty: Insights from 400 brands across six markets

Across six markets and 400 brands, our research confirms what many already sense: the traditional loyalty model is losing its edge. Points, perks, and discounts are everywhere, but true loyalty remains elusive. Customers often join just to get a discount, but rarely engage with intent.

Jonas Sylvest joins IMPACT to turn experience into a driver of growth

“Customer experience is everything.”

On-demand: Proven price adjustment strategies in B2B

Many B2B businesses often only realise 20-30% of their planned price increases, fearing customer backlash. Understandably, sales teams often get nervous when they must pass on price increases to their customers.

Bridging design and engineering: The role of UI Engineers

The demand for personal and unique customer experiences is high. But it put a lot of pressure on both developers and designers that often don’t speak the same language.

Native vs. Headless AI architecture for PIM

The native versus headless discussion isn’t unique to PIM. It reflects a broader architectural choice playing out across the entire digital commerce landscape – from CMS and personalisation to search and checkout.

Five days from brief to delivery for Nic. Christiansen Group

Five working days from request to handover is quite unusual.

Bang & Olufsen’s Reloved programme is now live

For nearly a century, Bang & Olufsen (B&O) has set the standard for luxury sound and timeless design. But true craftsmanship isn’t just about creating products that last – it’s also about ensuring they live on, even beyond their first owner.

Torkel Johannessen joins as Executive Director in Norway

We’re excited to announce that one of Norway’s most experienced commerce leaders is joining IMPACT Commerce. Torkel Johannesen is stepping in as our new Executive Director, based in Oslo, where he’ll help companies elevate commerce to a strategic level.

How Hugo Boss builds loyalty, one experience at a time

We spoke with Jan Philipp Wintjes, EVP Global Omnichannel at HUGO BOSS, about going beyond points to emotional experiences – and how the app, digital focus and omnichannel strategy are driving lasting loyalty.

Shaping first-class customer experience with Jernia

Jernia is partnering with IMPACT Commerce to enhance PIM, SEO and Accessibility. The Norwegian retailer – specialising in hardware, tools, kitchenware, and home goods – operates more than 130 stores alongside a growing online presence.

PWT is now live on Bloomreach & Databricks

PWT has officially launched its new marketing platform, built on Bloomreach and Databricks. This marks the first major milestone in a larger shift toward a more data-driven and scalable marketing strategy, designed to reduce complexity and increase flexibility across brands and markets.

Bloom Charge-partnership sets a new standard for e-mobility commerce

IMPACT Commerce has partnered with Bloom Charge and their accelerator app. Together, we offer a framework designed for leaders who want to move beyond short-term price battles and instead build long-term customer value.

The Omnichannel Index UK 2025

Find out which brands and retailers are top performers in the UK