The dynamic duo:
8 BENEFITS OF combining AI and PIM

The key to successful AI implementation lies within your PIM system. Why? Because when it comes to AI, data is paramount – and the better your data, the better the outcomes.

If your business wants to leverage AI to improve its product information, you may be wondering where the best place to start is. Here’s a small spoiler: it’s your PIM system. 

You can’t overestimate the importance of data for AI. AI needs data. And the better the data, the better the output – and your business outcomes!  

Here are eight benefits of using your PIM system as the foundation for your AI: 

1. A more structured data environment

PIM systems provide a centralised and structured environment in which you can manage your product information. This structure makes it easier for AI algorithms to access, analyse and process product data, so you can easily automate product enrichment tasks, such as data validation, categorisation and attribute mapping. 

2. Improved data quality

High-quality data is essential for AI algorithms to function effectively and produce accurate results. AI-assisted PIM systems help improve data quality by identifying and correcting inconsistencies, errors and duplicates within your product data. 

3. Faster content generation

AI algorithms can be used to generate product descriptions, titles and other related content based on the structured data available in your PIM system. Doing this streamlines content creation, reduces manual effort and ensures consistency across your product listings.

4. Less unstructured text

AI-powered PIM systems leverage Natural Language Processing (NLP) to understand and process the textual data within your product descriptions, attributes and customer reviews. This means you can automate time-consuming tasks like sentiment analysis, keyword extraction and content optimisation.

5. Better image recognition and processing

AI assists in product enrichment by processing and analysing product images, taking over tasks like automatic tagging, image optimisation and feature extraction – leading to more accurate and engaging visual content.

6. Personalised customer experiences

Leading businesses know the value of personalisation. PIM systems can help here, too. AI algorithms can use the structured product data available in your PIM system to craft personalised product recommendations for your customers, based on their past preferences and shopping behaviour, boosting your customer experience

7. Higher scalability

AI-assisted PIM systems are well-equipped to handle large volumes of data, allowing your business to scale its product enrichment efforts as your product catalogue grows and becomes more complex. 50.000 SKUs? No problem. 

8. Data model fine-tuning

AI algorithms learn and adapt over time, making them more and more effective at product enrichment tasks. This continuous improvement helps you stay ahead of your competition and meet changing customer demand. 

Want to learn how to leverage your PIM system to boost your AI efforts?

Contact Sivert, Kjøller Bertelsen, IMPACT’s PIM and Master Data Director.