OMNICHANNEL INDEX 2024
BY IMPACT COMMERCE & GOOGLE

Be first in line for insights from the 2024 Omnichannel Index: Europe’s most comprehensive omnichannel analysis, brought to you by IMPACT Commerce and Google.

The Omnichannel Index is back – and, now in its fourth edition, it’s set to be the biggest and most comprehensive omnichannel study in Europe to date.  

We’re reviewing 6 countries, +350 companies and 70 touchpoints, resulting in more than 25.000 data points.  

Together with the brilliant minds at Google, we’re putting every phase of the buying journey under a microscope to shed light on top-performers, key learnings and strategic opportunities in omnichannel commerce – and we look forward to sharing and celebrating the results at our exclusive grand reveal events. 

Why do we do this? Because we want to lead the way in raising the bar and changing commerce for the better. 

DON’T MISS OUR POPULAR GRAND REVEAL EVENTS

Join us and 1.000+ omnichannel enthusiasts for an unforgettable day of networking, learning from omnichannel experts and getting an exclusive first look at this year’s Omnichannel Index results. 

WHAT IS THE OMNICHANNEL INDEX?

With +350 brands and retailers audited, 70 touchpoints analysed, and more than 25.000 data points crunched in total, the Omnichannel Index 2024 is set to be the biggest analyses of omnichannel performance in Europe.  

In collaboration with Google, we’ve dedicated months to refining our methodology and optimising our framework. Since the beginning of 2024, our teams have worked tirelessly to gather and crunch data, inviting pioneering retailers and leading brands to share their insights and diving deep into the trends shaping the future of omnichannel commerce.   

The Omnichannel Index is based on a combination of: 

  • In-store mystery shopping 
  • Digital performance analysis of companies’ social media accounts and websites 
  • Desk research 

The Index reviews the performance of more than 350 leading brands and retailers across 12 industries, from fashion, to electronics, to footwear. 

We examine their performance at each of the five phases of the buying journey: 

1. Awareness
2. Evaluation
3. Purchase
4. Service
5. Loyalty

Based on pre-defined criteria within each touchpoint that businesses should meet to deliver best-in-class omnichannel experiences, we assess the data to provide an outside-in, objective assessment of how the surveyed companies perform.

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