BUILDING LOYALTY & PERSONALISATION AT SCALE

Turn one-time buyers into advocates with data-driven loyalty strategies and personalisation tactics.

In today’s crowded market, loyalty is the ultimate differentiator. With rising advertising costs and fierce competition, successful loyalty strategies need to go beyond points and perks – they must create meaningful, memorable experiences that keep customers coming back. 

Yet, many brands struggle to get loyalty right. According to insights from the Omnichannel Index 2024, most brands rely to heavilty on discounts and monetary rewards, overlooking the loyalty mechanics that create deeper emotional connections and drive true, lasting loyalty.  

But the benefits of getting it right are undeniable: 

55%

higher transactional value for loyalty club members vs. non-members at a top European fashion brand.

211%

increase in Customer Lifetime Value (CLV) over four years through hyper-personalised loyalty strategies.

43%

of consumers say loyalty memberships make them more loyal to brands they love.

So, what’s holding brands back? Let’s take a closer look at the most common challenges standing in the way of loyalty and personalisation success. 

4 key challenges in loyalty

#1
Unlocking the full potential of your existing customer base

Rising advertising costs and shrinking margins mean brands must focus on their existing customers to sustain growth. However, many fail to fully utilise customer data to drive profitability. The key to success is to: 1) collect and enrich your customer data, 2) analyse it for growth opportunities, and 3) activate it to drive engagement and loyalty. 

Key question to consider: How can we effectively leverage customer data to drive sustainable growth and profitability?

#2
Standing out in a crowded market

Traditional loyalty programmes have become commonplace, making it harder for brands to differentiate themselves. To truly stand out, you need to think beyond points and discounts. Personalisation, emotional connections, and exclusive rewards are key to creating loyalty that lasts. 

Key question to consider: How can we design loyalty programmes that go beyond traditional incentives and foster deeper emotional connections? 

#3
Delivering ROI on your loyalty initiatives 

Many brands struggle to measure and demonstrate the return on investment (ROI) of their loyalty programmes. Without clear metrics, it becomes difficult to justify further investment or optimise current strategies. 

Key question to consider: How can we measure and optimise the ROI of loyalty programmes to drive future growth? 

#4
Ensuring a cohesive loyalty experience across channels

In today’s world, loyalty must span both online and offline touchpoints. Yet, many brands fall short, particularly in-store, leaving untapped opportunities for growth. The challenge becomes even greater when scaling loyalty programmes across markets with different consumer preferences. 

Key question to consider: How can we deliver seamless loyalty experiences across all channels and markets? 

How we help brands build lasting loyalty

At IMPACT Commerce, we help brands optimise their loyalty and personalisation strategies to ensure repeat customers, create lasting connections, and achieve sustainable growth. By combining bold ideas, data-driven insights and the power of market-leading tech platforms, we create customer experiences out of the ordinary. 

Loyalty Experience Design

We design end-to-end loyalty experiences that align with your brand and customer needs. From creating cohesive customer journeys to implementing marketing automation, we ensure your loyalty initiatives are both impactful and scalable. 

Creative Loyalty Programmes & Incentives

We help you stand out with innovative loyalty concepts tailored to your brand. Whether it’s a tiered programme, exclusive member benefits, or reimagining your customer club, we create strategies that engage and retain your customers. 

Seamless Platform Integration

Navigating the technical complexities of loyalty platform implementation can be a challenge. As your trusted partner, we ensure smooth integration and customisation of leading loyalty platforms, so that you can maximise their potential. 

Loyalty Dashboards & Analytics

Understanding how your loyalty initiatives perform is essential. We deliver custom dashboards and advanced analytics solutions to help you track key metrics, gain actionable insights, and optimise your loyalty programmes. 

Signup and Permission Optimisation

Attracting loyalty members while ensuring compliance with data regulations is a balancing act. With industry-leading expertise, we not only implement targeted sign-up and permission acquisition campaigns tailored to your audience but also bring extensive experience in data modelling and structuring effective setups. 

CRM, CDP & Data Strategy

Customer data is at the heart of personalisation and loyalty. We help you centralise and leverage this data through robust CRM and CDP strategies, unlocking new opportunities for tailored communication and long-term loyalty. 

Personalisation & Marketing Automation at Scale

Using AI and machine learning, we help brands deliver personalised experiences at scale. From dynamic content creation to predictive analytics, we ensure your customer interactions feel relevant and drive engagement. 

Driving Results for Leading Brands

Søstrene Grene
Zizzi
ILVA

What's been really great is the collaboration we've had with the team at IMPACT Commerce. Through good dialogue, allocation of resources, knowledge sharing and mutual respect we’ve achieved outstanding results, taking Søstrene Grene’s digital brand experience to the next level.

René TingskobHead of Marketing at Søstrene Grene

Want to turn one-time buyers into brand advocates?

Get in touch and let’s explore how you can maximise customer lifetime value, build stronger brand loyalty, and create personalised experiences that keep your customers coming back.

Kenni Rostgaard is digital Marketing Consultant at IMPACT commerce
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