CDP & PERSONALIZED WORLD-CLASS CUSTOMER
As a Raptor Gold Partner, IMPACT can help you deploy Raptor CDP and personalization engine to create powerful omnichannel experiences throughout the customer journey.
Raptor Services is a SaaS company, behind one of the world’s leading personalizing software tools. More than 800 customers around the world use Raptor’s tool to create personalized customer experiences.
In 2020, Raptor and IMPACT won bronze at the Danish Digital Awards for the personalized commerce experience we created for Bog & idé. Together, Raptor and IMPACT have 15+ customers.
MAKE THE BUYING PERSONAL AND RELEVANT
Raptor’s intelligent personalization engine collects and recognizes information about each customer’s behavior across channels, both online and offline.
This makes it possible to automatically display products, provide personal recommendations and inspire purchases based on user behavior across platforms and channels. Raptor enhances the customer experience and revenue as offers become more relevant to individual customers.
Both B2B and B2C companies can increase conversions, average basket size and repurchase rates with Raptor.
REALTIME PERSONAL RECOMMENDATIONS
A machine learning algorithm is the backbone of Raptor’s personalization software, in which user data is tracked across platforms and data points. Everything from clickstream and behavioral data from the web, advertising preferences, email and, not least, POS data from the physical stores will be gathered.
Machine learning identifies patterns and trends in each customer’s behavior, which are then matched with relevant content and products. Customer data is constantly refined by the AI, using new data flowing in and comparing to the total amount of data from all customers.
To ensure that any online interaction is as personal as possible, all Raptor AI recommendations are calculated in real time, meaning that the customer’s own decisions help shape their individual customer journey.
Raptor’s personalization engine has had a major impact on Bog & idé. Customers who interact with Raptor’s recommendations rank 189% higher than those who do not.
In markets with increasing competition, making yourself relevant to the right customers at the right time is critical. This is at the core of Raptor Services, which has a wide range of advantages, including:
OMNICHANNEL COMMERCERaptor is built for the future customer journey – an omnichannel customer journey where users encounter your brand and products on a wide range of channels. The software offers you the opportunity to ensure you are relevant in real time on all channels.
AGNOSTIC AND ADJUSTABLE CHANNELRaptor can easily be integrated into your preferred platforms and solutions. Raptor is the closest you come to an open source API without being one, which makes it very adjustable.
DEEP ANALYSISRaptor’s dashboard gives you valuable insights on how to improve your marketing efforts.
GROWING ONLINE SALESPersonalizing creates a better user experience throughout the customer journey, as it enables improvements in both conversion and curve size. At the same time, good user experience ensures that consumers return, allowing you to increase your impact rate.
1:1 PERSONALIZINGWith a behavioral understanding of data, you can create individual customer profiles down to a 1:1 scale. Raptor collects, learns and recognizes each customer’s interactions so you can communicate relevant content based on customer behavior across channels.
MODERN TECHNOLOGYThe software is self-learning and uses data mining, machine learning and advanced algorithms, all of which enable it to find patterns, analyze data and provide customer insights based on behavior, so customers are always presented with the products that ensure online performance in your business.
HOW DOES RAPTOR WORK?
Raptor consists of seven different services that support personalizing throughout the entire customer journey.
CUSTOMER DATA PLATFORM
With Raptor’s CDP, you gather in one place all the information and data about the individual customer that is available in your website’s CRM, the email marketing platform in your POS system, etc. This allows you to deliver a streamlined experience across your channels.
By aggregating data on your visitors’ behavior and interactions, Raptor’s web personalization allows you to view personalized product recommendations for your visitors, facilitating up-selling and cross-selling on your website. On average, this service increases customer turnover by 15%.
Impersonal e-mail content is the sure path to a low CTR. Raptor helps you ensure that the products shown are adapted to the specific customer, while still considering your campaign plan. This service boosts the average CTR by 18%.
With behavioral triggers, you can track user behavior on your site and send automatic triggers such as abandoned baskets.
Using AI machine learning, Raptors ad personalization determines which products are most relevant to the individual customer, so that you can expose that customer to the optimal content.
Raptor’s search personalization bases the search view on previous websites and buying behavior, so that the products that the customer finds most interesting are shown at the top of the search. It is an important place to optimize personalization, as visitors searching your website are often farther into the shopping journey and ready to add your products to their cart.
Just as in a physical store, it’s important that you show your products in an attractive way online. The merchandising service will help you with this.
SEE HOW BOG & IDÉ IS CREATING SUCCESS WITH RAPTOR
THE TECHNOLOGY BEHIND RAPTOR
All of Raptor’s features are based on data mining, machine learning and algorithms.
Data mining finds patterns and coincidences in user behavior. It is used to ensure that the right products and content are displayed.
Machine learning is a way of automating learning about user behavior and improving it to ensure an efficient process for optimizing your online site.
Raptor’s algorithms are used to learn from the data collected throughout the customer journey, giving you the opportunity for in-depth, precise knowledge of your customers.
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