Articles and guides

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Articles and guides
5 key learnings from leading omnichannel brands and retailers
We've asked eight people from leading brands in various sectors to share their insights on how to succeed in omnichannel commerce in 2024 and beyond.
Articles and guides
Choosing the right resale model for your brand
We’ve put together a comprehensive whitepaper to help guide you in choosing the right resale model for your brand – from selecting the ideal operational model and deciding which products to offer, to choosing the most effective technology and determining fair prices for both sellers and buyers. We’ve got you covered.
Articles and guides
Web accessibility: The need for inclusive digital solutions
Most businesses understand the importance of accessibility but overlook the benefits of a proper strategy. This piece explains why every business should strive for an accessible digital solution to comply with the law, enhance customer experience, gain a reputation as an inclusive brand, and expand market reach.
Articles and guides
Crafting excellent user experiences: a guide to seamless design systems
Learn how a unified design system can provide a structured approach for a seamless and user-centric digital experience. Dive into essential considerations, experience principles, and practical tips for successful implementation
Articles and guides
Navigating digital demands: Your guide to B2B commerce success
If you’re a B2B company navigating the realm of digital commerce, read on as Kasper Knudsen, Senior Client Director at IMPACT Commerce, guides you through the steps you need to follow to make your transformation a success.
Articles and guides
7 ways AI revolutionises commerce and transforms customer experiences
From enriching product descriptions and enhancing customer experiences to automating inventory management and predictive insights – in this guide, we explore seven ways in which AI can supercharge your commerce setup.
Articles and guides
6 tips for boosting your digital design process with AI
Uncover six ways in which digital designers can apply AI to optimise their workflows, automate manual tasks, and foster a better space for creativity – all while highlighting useful AI-powered programmes.
Articles and guides
Five strategies for B2B companies to get more value from their customer data
Explore five strategic approaches for B2B businesses to harness their customer data effectively, boosting profit margins and enhancing customer experiences.
Articles and guides
Sustainable Commerce: 3 approaches to retail success in 2024
Explore the three strategic approaches that brands and retailers can implement to achieve a more sustainable digital practice – without compromising profitability.
Articles and guides
Developing a powerful loyalty programme in 9 steps
Empower your brand with a successful loyalty programme using our 9-step framework, designed to simplify the process of building lasting customer relations.
Articles and guides
8 benefits of Integrating AI into Your PIM System
The key to successful AI implementation lies within your PIM system. Why? Because when it comes to AI, data is paramount. Discover eight benefits of using your PIM system as the foundation for AI.
Articles and guides
Empowering product data: The dynamic duo of AI & PIM
Explore how the dynamic duo of AI and PIM can revolutionise your business. The twist? The article is written entirely by AI itself!
Articles and guides
Unlocking the power of accessible digital solutions
Discover the immense benefits of website accessibility and how it can transform your business. Learn about common misconceptions, the legal landscape, and practical steps to create an inclusive website experience.
Articles and guidesArticles
Here are the 4 biggest unified commerce mistakes B2B companies make
The demands of today’s business to business (B2B) buyers and their expectations of suppliers are changing – and growing. B2B companies are now expected to deliver a commerce experience that rivals B2C – more convenience, more personalisation and actively supporting the customer throughout the journey, whichever channel they meet and interact with a business on.
Articles and guides
A new design system accelerates thansen’s digital experience
Business is at full speed with thansen, Denmark’s largest dealer of car equipment, spare parts and much more. But after many years of growth, the digital customer experience had become fragmented. Now, a new design system once again ensures a consistent user experience and a more scalable business setup for thansen.   
Articles and guides
THIS IS HOW RETAILERS SHOULD PREPARE TO WIN THE METAVERSE
The metaverse is hard to define and trickier to capture. But metaverse retail could be the next big thing if retailers use it right. This article explores the what’s, the why’s and the how’s of the metaverse and why it’s a must for retailers who want to excel in digital commerce and deliver excellent customer services. 
Articles and guides
Demystifying MACH – understand the acronym that will flex up your IT architecture
If you’re working in commerce, you’ll know that the speed of change is accelerating. That means businesses need to build and scale faster than ever before – which requires flexibility and agility, and lots of it.   
Articles and guides
RETAIL CHEAT SHEET: HOW TO TRANSFORM CUSTOMER EXPERIENCES IN RETAIL
Customer expectations for retailers are at an all-time high – and still climbing. But there’s one underrated area of opportunity that will make you stand out: Great customer experiences.