Helping B2Bs through
Digital Transformations

We empower B2B businesses with winning digital strategies, platforms, sales tools & data-driven solutions that help you scale & succeed in a digital/AI-first world.

Get in contact

IMPACT B2B Services:

With a friendly-professional approach, we offer strategy and roadmap consulting – and help you succeed with:
B2B platforms, commerce & self-service portals
B2B customers prefer self-service & self-education. Your platform should support their journey and need for easy information, quoting and buying. Internally, increased efficiency and faster go-to-market are important areas. A solid IT architecture & composable B2B platform is key to all this.
PIM & Master Data in B2B: Gain speed with AI & better data
PIM & MDM systems increases efficiency, speeds up time-to-market for new products and increases the quality of your data and processes. With structured data, powered by AI, you can be present in multiple markets, on multi-channels, multilingually and with a larger product offering.
Digital sales support in B2B: Faster quotes, more wins
Many B2Bs are heavily dependent on hero sales profiles. With the right digital tools - e.g. CPQ, CRM, a proposal generator and/or a pricing intelligence platform - you can elevate performance across all sales. And scale the setup across markets, so you constantly automate & expand best practices.
Pricing Intelligence in B2B: Secure higher margins
B2B pricing should be data & value-driven. Not simple cost-plus. Give B2B category, pricing & sales managers tools to set better prices and lift profitability by simulating optimal price intervals on each product based on data and machine learning.
Global Go-To-Market, Lead Generation & Qualification in B2B
With millions of B2B leads generated, we can help you unpack what it takes to scale lead gen and sales locally or internationally, from the realities of operating across regions to the commercial structures that drive predictable lead gen and higher win rates.
Customer Experiences in B2B: Convince, Convert & Conquer
Understanding B2B customers and their journey is the cornerstone of creating meaningful experiences. With data, search, content & personalisation, we ensure that your products/services not only meet but exceed customer expectations.
Ask us your questions

Why choose IMPACT for B2B?

  1. Cost-effectiveness & nearshoring: We have tech developers in Portugal, Poland, Serbia, and India. And of course in Denmark, Sweden and Norway as well. That way, we bring you cost-effective projects, greater flexibility, and faster delivery times.
  2. Pragmatic & ambitious: We aim high, and we will both respect and challenge your situation, industry, organisation, and goals. We’re B2B strategy consultants, organisational experts, and +250 digital tech nerds that get sh*t done.
  3. Industry knowledge: Yes, your company is unique. But many of your challenges are the same as those of other B2Bs that we’ve helped.

Working with leading B2B companies:

Industries we serve

Wholesale
Helping wholesalers digitise traditional processes, manage data efficiently, and enhance operational efficiency in today’s fast-paced, tech-driven environment. Explore
Manufacturing
Empowering manufacturers to streamline operations, adopt cutting-edge digital solutions, and maximise productivity while maintaining flexibility. Explore
Food
We help businesses navigate the evolving food industry, enhancing their competitiveness and driving meaningful impact through digitalisation. Explore

Proven Success with Leading B2B Brands

From defining strategic roadmaps to implementing cutting-edge solutions, we’ve helped some of the biggest B2B companies in the industry achieve excellence.
IMPACT har udviklet
CARL RAS crushed the 100 million DKK mark in digital revenue with B2B platform
Personal, attractive purchase experience have raised the digital revenue to more than 100 million DKK for the first time in the company's history.
Carl Ras
From strategy to results: 60% lift in contribution margin for Johannes Fog
Focused growth initiatives have increased business: Revenue +40%, contribution margin +60%, basket size +6%, number of in-store visits +24%, and many others in just one year. See all results here.
Johannes Fog
FTZ accelerating in the commerce fast lane
FTZ
Plus Pack: Customer-First Digital Roadmap
Plus Pack wanted to increase market shares through better customer experiences. A better understanding of its customers was key to prioritising the right digital initiatives and to maximise return on investment.
Plus Pack

B2B News & insights

Past events
On-demand: Proven price adjustment strategies in B2B
Many B2B businesses often only realise 20-30% of their planned price increases, fearing customer backlash. Understandably, sales teams often get nervous when they must pass on price increases to their customers.
News
Oras will lift European B2B potential
Everybody needs water. Oras Group from Finland, known for its high-quality faucets and pioneering smart water technologies, knows that, but need help to grow their online B2B platform. The company has a presence in 15 countries and IMPACT Commerce is going to consult on a business upgrade.
News
Agentic Commerce AI for Moscord
The global B2B marketplace platform for the shipping business, Moscord, has chosen IMPACT Commerce to deliver consultancy on AI – specifically focused on Agentic AI. The goal is to increase the overall operational and optimise Time to Revenue.

 

 

Ready to digitalise and optimise your B2B operations?

Reach out to Troels and discuss how we can help you embrace the future of digital commerce.

Contact information