Articles and guides

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STOP THINKING IN CHANNELS. START DESIGNING FOR PEOPLE.

Clever commerce. Omnichannel. Unified commerce. Commerce everywhere. Bold movements often come with bold and blaring titles. No matter the label, our recent work with Salesforce Customer 360 has brought us closer to designing smarter and seamless commerce experiences than ever before.

3 MOBILE COMMERCE TRENDS TO TAP RIGHT INTO

We are in the midst of a mobile revolution. Digital shopping is skyrocketing, and our smartphones are the primary reason why.

5 ways to identify growth initiatives in your company

It’s no secret that digital commerce is booming and that the companies that fail to follow will be left behind. Get our 5 hands-on tips to identify and drive growth through a digital transformation.

retail-as-media-by-impact-commerce

Whitepaper: Retail as Media – The future of online advertising

‘Retail as Media’ is one of the hottest topics in retail at the moment and for good reason.

PIM Udvalgt Billede

4 Good tips before integrating a product information management(PIM) System

B2B companies have an urgent need to improve digitally and be more efficient in their data and marketing processes.

Long-tail sales focus boosts top line for B2B companies

In recent years, many manufacturing and trading companies have focused heavily on their A-list customers. That’s a shame, because with a long-tail focus that systematises sales to smaller customers, revenue can in many cases be increased by 20 to 30 percent – while keeping administration and operational costs at a minimum.

The five biggest omnichannel opportunities for Scandinavian brands and retailers

Your customers’ expectations for a seamless omnichannel experience throughout the entire customer journey are increasing. Knowing where to set in can be tricky, but don’t despair. Based on our extensive omnichannel analysis, here are the top five options for creating a commercial experience that meets customer needs and differentiates you in the marketplace.

single view of data

How to succeed with single view of data

It is all about creating a single view of customer behaviour and the information you collect across touchpoints and business areas, and how you utilise this data.

single view of customer

Key tech stack elements to create single view

Your technical setup should be built based on your business processes and your company’s and customers’ needs.

self-checkout

Create a clear strategy for your self-checkout solution

Learn what to be aware of when creating a self-checkout solution

how du succesed with commerce app

What are the crucial factors to succeed with apps?

How to unleash the potential of a commerce app.

What do you mean when you say “content”?

4 key components to designing a successful content governance strategy.

Kasper Holst indtog scenen til FDIH E-handelskonferencen og fortalte om omnichannel

Kasper’s blog: 3 retailers you should keep an eye on

Kasper's blog: This is where I get my inspiration from.

A Better Sitecore Experience – File Publishing

Our developer, Christian Sindberg, is a Sitecore specialist. He wrote about a better Sitecore development experience, and in this blog post he focuses on file publishing.

impact employee strategy

Product Information Management (PIM): Getting ready

Have you realised that your company needs to work in a more structured way with Product Information Management (PIM)? Would you like to tackle the project properly from the start? Based on my experience, I list five areas that you should cover before embarking on the project. If you do so, you and your company will be much better equipped to get the most value out of the project and be able to manage it successfully.