Articles and guides

Type

Empowering product data: The dynamic duo of AI & PIM

Explore how the dynamic duo of AI and PIM can revolutionise your business. The twist? The article is written entirely by AI itself!

Unlocking the power of accessible digital solutions

Discover the immense benefits of website accessibility and how it can transform your business. Learn about common misconceptions, the legal landscape, and practical steps to create an inclusive website experience.

Here are the 4 biggest unified commerce mistakes B2B companies make

The demands of today’s business to business (B2B) buyers and their expectations of suppliers are changing – and growing. B2B companies are now expected to deliver a commerce experience that rivals B2C – more convenience, more personalisation and actively supporting the customer throughout the journey, whichever channel they meet and interact with a business on.

A new design system accelerates thansen’s digital experience

Business is at full speed with thansen, Denmark’s largest dealer of car equipment, spare parts and much more. But after many years of growth, the digital customer experience had become fragmented. Now, a new design system once again ensures a consistent user experience and a more scalable business setup for thansen.

THIS IS HOW RETAILERS SHOULD PREPARE TO WIN THE METAVERSE

The metaverse is hard to define and trickier to capture. But metaverse retail could be the next big thing if retailers use it right. This article explores the what’s, the why’s and the how’s of the metaverse and why it’s a must for retailers who want to excel in digital commerce and deliver excellent customer services.

Demystifying MACH – understand the acronym that will flex up your IT architecture

If you’re working in commerce, you’ll know that the speed of change is accelerating. That means businesses need to build and scale faster than ever before – which requires flexibility and agility, and lots of it.

RETAIL CHEAT SHEET: HOW TO TRANSFORM CUSTOMER EXPERIENCES IN RETAIL

Customer expectations for retailers are at an all-time high – and still climbing. But there’s one underrated area of opportunity that will make you stand out: Great customer experiences.

Five tips for creating remarkable customer-led retail experiences

Consumers have crystal clear (and increasingly sky-high) expectations of the service they receive from retailers.

GUIDE: THE BUSINESS BENEFITS OF GOING AGILE

Agile. It’s unlikely that you’ve made it all the way to 2022 without hearing the term. But that doesn’t mean you understand it. Or know how to implement it at your company. Read on to discover what agile is and how it could be the next big thing for your business.

Whitepaper: DIRECT TO CONSUMER

Here’s an honest take on the emerging D2C trend – including what your customers expect, what your business can gain and success stories from real-world D2C brands.

STOP THINKING IN CHANNELS. START DESIGNING FOR PEOPLE.

Clever commerce. Omnichannel. Unified commerce. Commerce everywhere. Bold movements often come with bold and blaring titles. No matter the label, our recent work with Salesforce Customer 360 has brought us closer to designing smarter and seamless commerce experiences than ever before.

3 MOBILE COMMERCE TRENDS TO TAP RIGHT INTO

We are in the midst of a mobile revolution. Digital shopping is skyrocketing, and our smartphones are the primary reason why.

5 ways to identify growth initiatives in your company

It’s no secret that digital commerce is booming and that the companies that fail to follow will be left behind. Get our 5 hands-on tips to identify and drive growth through a digital transformation.

retail-as-media-by-impact-commerce

Whitepaper: Retail as Media – The future of online advertising

‘Retail as Media’ is one of the hottest topics in retail at the moment and for good reason.

PIM Udvalgt Billede

4 Good tips before integrating a product information management(PIM) System

B2B companies have an urgent need to improve digitally and be more efficient in their data and marketing processes.

Long-tail sales focus boosts top line for B2B companies

In recent years, many manufacturing and trading companies have focused heavily on their A-list customers. That’s a shame, because with a long-tail focus that systematises sales to smaller customers, revenue can in many cases be increased by 20 to 30 percent – while keeping administration and operational costs at a minimum.

The five biggest omnichannel opportunities for Scandinavian brands and retailers

Your customers’ expectations for a seamless omnichannel experience throughout the entire customer journey are increasing. Knowing where to set in can be tricky, but don’t despair. Based on our extensive omnichannel analysis, here are the top five options for creating a commercial experience that meets customer needs and differentiates you in the marketplace.

single view of data

How to succeed with single view of data

It is all about creating a single view of customer behaviour and the information you collect across touchpoints and business areas, and how you utilise this data.