CHANGING COMMERCE
FOR THE BETTER
Better experiences. Better choices. Better outcomes. We believe commerce can be a powerful force for good – when responsibility is built into how businesses operate, not added on afterwards.
While commerce lies at the core of our business, so does our mindful concern for the state of our planet and future generations.
We acknowledge the paradox; that commerce equals consumption, and that consumption, at its core, isn’t yet very sustainable.
But at IMPACT Commerce, we see this paradox as an invitation to reshape how commerce works. To raise the bar. And to help define what comes next.
That means building commerce that creates value beyond the transaction – experiences that respect people, systems that reduce waste, and decisions that stand up over time.
That mindset is shared across IMPACT. It shapes how we work, how we lead, and how we partner with our clients.
Responsibility, Built into our business model
Responsibility isn’t a side initiative or a separate sustainability agenda. It’s integrated into how we think, decide, and deliver.
Our role is to help turn responsibility from ambition into action. We do that by embedding it into strategy, experience, technology, and data – not treating it as an afterthought.
In practice, this means focusing on solutions that:
- Enable more responsible customer choices
- Reduce unnecessary complexity, waste, and emissions
- Balance commercial performance with long-term resilience
Because responsibility only matters when it’s operational.
We believe responsibility grows when it’s backed by commitment.
Through the IMPACT Change Programme, we dedicate 5% of our annual profit to support innovative projects that challenge how commerce works today. We co-invest in ideas and collaborations that push boundaries and explore new models for creating value for people, planet, and profit.
Our aim isn’t to have all the answers, but to help create space for progress. Do you have a project in mind?
Responsibility starts at home
Change begins from within. We take responsibility for how we work, the culture we build, and the footprint we leave behind – not just in our client work, but in our own operations.
People first
We want everyone at IMPACT to feel they belong. Through our Diversity, Inclusion & Belonging Foundation and our Code of Conduct, we work actively to ensure respect, openness, and inclusion are part of everyday life, across every role and every project.
Reducing our environmental footprint
Since our 2022 baseline, we’ve reduced our emissions by 25%. Our latest climate accounting (2024) shows a total footprint of 1,942 tonnes CO₂e across Scopes 1–3.
We’re not where we want to be yet – but we’re moving in the right direction. We now run on renewable energy in our four largest offices, and from 2026 to 2028, we’re accelerating our efforts across areas such as energy, transport, pensions, meals, and purchasing.
Focusing on what matters most
To ensure our efforts are directed where they create the greatest impact, we’ve completed a Double Materiality Assessment, guided by the CSRD.
By involving employees, customers, suppliers, and external experts across our value chain, we identified our most significant risks and opportunities. These insights now form a foundation for our 2026–2028 business strategy.
Committed to continuous improvement
In 2024, we joined the UN Global Compact to strengthen our accountability and commitment.
Our work is guided by the UN’s ten principles on human rights, labour, environment, and anti-corruption, with a strong focus on SDG 12: Responsible Consumption and Production. Not because frameworks are the goal, but because they help us stay focused, transparent, and honest about progress.
Driving the conversation forward
Responsibility grows when it’s shared.
We actively contribute to the responsible commerce agenda through insights, research, and events, bringing together businesses, partners, and communities to learn and move forward together.
Responsibility metrics were a core part of our Omnichannel Index, developed together with Google, evaluating more than 300 brands and retailers across Europe.
Over the past year, we’ve also hosted events with more than 700 participants on topics such as sustainable UX, accessibility, product transparency (including Digital Product Passports), and inclusive leadership in tech.
6 focus areas
Ready to move forward?
