Get more in-store traffic from your Google Ads: Lessons from 72 retailers

A data-driven look at what brands are doing – and not doing – when it comes to driving foot traffic with Google Ads.

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Today, foot traffic starts online. Shoppers search, compare, and check availability before deciding where to go. If you’re not showing up in those moments, you’re missing out. Google Ads can be the bridge between online searches and in-store visits – if you use them right.

We analysed how 72 retailers use Google Ads to support in-store sales. The findings? Most brands are still focused on clicks, while key features that influence real-world behaviour go untapped.

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What's inside?

A clear overview of how 72 retailers use Google Ads to drive in-store traffic – and where most are falling short
Side-by-side comparisons of B2B vs. B2C and how different industries perform
Why tracking store visits and offline conversions is key to seeing the full picture
A real-world example from Matas showing how omnichannel attribution unlocks hidden value

Learn how to turn your Google Ads into store visits

See how 72 Nordic retailers use Google Ads to drive foot traffic –
and where most are missing out. Sign up for all the insights.

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