The mechanics behind loyalty: Insights from 199 Nordic brands

Dive into the mechanics and structures of 199 Nordic loyalty programmes – and spot opportunities to make your own stand out from the crowd.

Loyalty is no longer just about rewarding repeat purchases – it’s about building long-term relationships. But with nearly every brand offering some form of loyalty concept, how do you stand out?

To find the answer, we analysed 199 Danish, Norwegian, and Swedish brands in the Omnichannel Index 2024 – going beyond the surface to explore the structures, mechanisms, and strategies that shape today’s loyalty landscape.

 

 

Explore how Nordic brands build loyalty

Download the whitepaper for 11 data-driven insights on how brands across Denmark, Norway, and Sweden structure their loyalty programmes – plus key trends, challenges, and opportunities to help you refine your own. 


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