Vaillant partners with IMPACT Commerce to expand Nordic presence

In an ambitious move to broaden its presence and increase brand awareness in the Nordic region, Vaillant, one of the world’s leading heating technology companies, has entered a strategic partnership with IMPACT Commerce.

We’re excited to share that we’re partnering up with Vaillant, a global leader in heating technology. Together, we aim to enhance Vaillant’s brand visibility and market share in the Nordic countries through a new digital marketing strategy.

We aim to become key players in the Nordic market by deeply understanding our customer journey and interactions, ensuring relevance and effective branding. This requires a solid data setup and expertise in data analysis and digital marketing – which is exactly what IMPACT Commerce brings to the table,

Rikke Bindslev PetersenNordic Marketing Manager at Vaillant

We’ll serve both as strategic consultants and as an integral part of the Vaillant team, focused on operationalising the digital strategy.


When asked why Vaillant chose IMPACT Commerce, Rikke highlights our expertise in digital marketing and our approach to challenging the status quo.  

“IMPACT Commerce is clearly a digital-first agency with proven experience in combining performance marketing with data analytics. Also, the team at IMPACT Commerce dared to challenge us, offering honest guidance and not just pleasing answers,” Rikke says.

But a good partnership extends beyond mere competencies – personal match and shared values are also very important factors. As Rikke notes:  

“From the start, it was clear that we shared not just business objectives but also core values – especially in the realm of sustainability. Working with IMPACT Commerce, we’re not just aiming for growth – we are doing so with a keen eye on our environmental impact and the role we play in the green transition,”  

We’re eager to start this journey with Vaillant, combining our expertise to not only expand Vaillant’s presence in the Nordic region but also contribute to a more sustainable future in the heating technology market.

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