CARL RAS IMPROVES COMPLIANCE AND TIME-TO-MARKET WITH NEW DAM SOLUTION
See how Carl Ras streamlines digital asset management with a centralised DAM solution – resulting in improved workflows, GDPR compliance, and faster access to visuals.
Ever found yourself wasting time looking for that one image or file?
For Carl Ras, a leading tools and construction supplier, this was a common issue. Digital assets were scattered across various drives, formats were inconsistent and there was no easy way to check for GDPR compliance, proper usage permissions, or quality.
Even with remote access to a Digital Asset Management (DAM) vendor, outdated workflows and the lack of support for essential formats, like video and metadata, kept the team from working efficiently.
1. Workflow slowdowns
With assets spread across departments, finding files was a slow, manual process with little documentation, creating operational bottlenecks and limiting flexibility.
2. Compliance and consistency
With multiple teams handling assets and data lacking structure, maintaining GDPR compliance became difficult.
3. Commercial roadblocks
With no standardised formats, retrieving assets was slow, creating delays in time-to-market for the eCommerce team and sometimes led to outdated visuals reaching customers.
To solve these challenges, Carl Ras needed a centralised, scalable DAM system that could bring everything together, streamline workflows and ensure GDPR compliance across all assets.
Implementing the new DAM system has really simplified our workflows. With everything we need in one place, finding and managing assets is now faster and easier than ever, enabling us to meet both our operational and compliance needs more efficiently.
GUIDING CARL RAS TOWARDS THE RIGHT DAM SOLUTION
Recognising that choosing the right technology is as important as implementing it effectively, we guided Carl Ras through a structured DAM vendor selection, inviting three pre-assessed providers to showcase their solutions. After a detailed evaluation, Carl Ras selected KeyShot (formerly Digizuite)for its comprehensive featurelist, ability to grow within the platform and cost-effectiveness.
Together, we then integrated KeyShot with Carl Ras’s systems and migrated over 110,000 assets, setting up a streamlined DAM ready to use and providing continuous optimisation to keep the DAM efficient and user-friendly.
Having IMPACT Commerce's guidance made all the difference. Their expertise helped us cut through the noise, compare the right options, and find a solution that aligned with our needs.
The results?
Assets are now easy to search, tag, and retrieve by product number, brand, or type, eliminating manual tasks and ensuring consistency.
With all images accessible in one place, all team members can now easily find assets in any required format. The DAM also enables automated tagging and metadata management, ensuring high-quality images for a more engaging customer experience.
The DAM’s metadata and search capabilities ensure GDPR compliance, with a secure way to locate and manage HR and customer-facing assets.
WHY CHOOSE DIGIZUITE DAM?
With KeyShot, Carl Ras now has a single, collaborative system that meets their commercial and compliance needs. High-resolution marketing images, product visuals, and other assets are all in one place, with flexible search options and the right format available for any use.
- Centralising digital assets in one place saves time, improves workflows, and speeds up time-to-market.
- Automated tagging and metadata ensure easier and more secure GDPR compliance.
- Taking the time to choose the right vendor ensures a scalable and future-ready solution.
Want to explore what the right DAM solution can do for your business?
Reach out to Sune. He’s ready to guide you.
