AO’s 24/7/365 award-winning app

24 hours a day, 7 days a week, 365 days a year. That’s great customer service. Which is exactly what AO, a family-owned company and one of Denmark’s leading construction wholesalers, wanted to deliver with its digital-meets-physical A0365 app.  

Installers often start work hours before the stores open. And sometimes even after they close. Which makes “normal store hours” in this industry irrelevant. What AO’s customers need is flexibility – and lots of it.  

Here’s how we helped them build an award-winning self-service app. 

Launched in 2021, the AO365 app is built on a new, modern micro-service architecture. By connecting AO’s digital and store experiences, it brings AO’s motto of “Our warehouse is your warehouse” to life for Denmark’s installers.  

The numbers

AO365 has now been successfully rolled out across all of AO’s 51 Danish stores. Over one-quarter of its customers are using the self-service functionality in-store, with the digital adoption rate for self-service reaching +50% in some locations. 

Store associates love it too 

Installers also benefit from store associates spending less time on manual tasks likes scanning and checking-out goods, and more time answering queries, solving problems, and cultivating a remarkable in-store experience.

And AO is feeling the app love. In 2021, AO’s digital revenue grew by a record 536 million DKK to hit a total of 2,4 billion DKK. On top of this, AO has witnessed an all-time high of +50% of total turnover coming from digital. 

Built around installer needs, we embedded these efficiency-boosting features into the app, meaning it’s never been easier to be an AO customer.  

• Location and time-tracking  
• Biometric login for convenient access  
• Speedy scan-and-go service enabled by camera access  
• Barcode scanners that directly add goods to the user’s card lists  
• Options to buy online, self-service in-store or get one-hour delivery  
• Personalised app front page, products, prices and features based on the user’s app history 
• User and account management, enabling multiple accounts and orders to be handled at once 

A&O Johansen A/S is one of the leading wholesalers in the construction industry. With more than 100 years of experience, 51 stores spread across the country – plus a handful in Sweden – 630 employees and more than 60,000 product lines, they are undoubtedly the experts in their field.