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The omnichannel acquisition engine.

Omnichannel shoppers have an average of 73% higher spend than non-omnichannel shoppers (Google/Kantar), and 68% of European consumers are channel agnostic, meaning they move freely between online and offline rather than committing to one (Google). That reality requires a convenient, frictionless experience, regardless of where they are in their journey.

AI is rewriting the rules of retail.

We see over five trillion searches on Google every year. And that number keeps growing. With AI Overviews and AI Mode, people are searching more – asking longer, more complex questions than ever before. This means they’re also finding more links, which means more opportunities for brands to be discovered and clicked.

The store is retail’s biggest competitive advantage – but it’s falling behind.

How the gap between digital ambition and physical reality is becoming the defining challenge of omnichannel retail.

Why web performance should be a priority for top management

Web performance across the Nordics and Benelux is improving. More retailers are passing Core Web Vitals, mobile experiences are becoming faster, and the underlying technology has never been stronger. But that progress is not telling the full story.

Most brands collect customer data. Few turn it into loyalty.

There is a feeling that every brand is chasing, and few consistently deliver. You probably recognise it yourself. The app that surfaces something you didn’t know you needed. The email that arrives so well-timed it feels less like marketing and more like a friend who pays attention. The associate in-store who knows your size, your preferences, your last visit – and makes you feel like a person, not a transaction.

Beyond points: the 7 types of loyalty and how to design for them

Most loyalty programmes start with the same belief. Reward customers enough and they will return.

NRF 2026: The Year Retail Became Agentic

Insights from NRF 2026 on agentic commerce, unified platforms, human leadership, and why experience remains retail’s strongest differentiator.