AGENTIC LAB
For leaders exploring how human expertise and AI capability will shape the next era of commerce.
By invitation only.
Exploring the next frontiers of commerce
AI is already changing how companies build, run and sell. It is moving fast, and while the potential is significant, the answers are not yet obvious.
There is no established playbook for what comes next. Most organisations are asking the same questions. What will change? What should we prioritise? Where will value be created? How should we prepare?
Agentic Lab is an invite-only initiative from IMPACT where we explore those questions through conversation, experimentation and real-world delivery. Because we believe the best way to understand the future is to start building it.
THE TOOLS ARE A COMMODITY. THE CRAFT IS THE EDGE.
Much of the market is focused on replacing human effort. But at IMPACT, we’re more interested in amplifying human capability.
The organisations that succeed will not simply automate more. They will learn how to combine human judgement, creativity and trust with the speed, scale and intelligence of AI.
That is where we see the greatest opportunity.
of B2B buying is expected to be AI-agent mediated by 2028 (Gartner, 2025)
Estimated value created by AI agents shopping, negotiating and transacting on behalf of people by 2030 (McKinsey).
of all new code at Google is now AI-generated and approved by engineers, up from ~50% fall 2025, and ~25% in early 2024.
The Lab Principles
Many organisations are responding to AI with urgency, uncertainty and sometimes even fear. We believe better decisions start with understanding. Explore before you commit.
Models, platforms and tools are becoming available to everyone. Competitive advantage comes from how they are applied.
As technology becomes more capable, trust, judgement and domain knowledge become increasingly important. AI changes the way work is done – it does not remove the need for human insight.
There is no established playbook for what comes next. Rather than investing heavily upfront, we believe in starting with a slice of the business, proving what works and scaling from evidence.
EXPLORE BY BUILDING
There is no shortage of AI opinions. The challenge is turning potential into something tangible.
At Agentic Lab, exploration does not stop at discussion. We take promising opportunities and turn them into working proofs of concept.
Every sprint starts with a focused opportunity – a customer journey, a business process or a capability worth investigating. In three weeks, we move from hypothesis to a working proof of concept.
Because the fastest way to understand what matters is to build it.
Request an invite – and we'll see you in the lab
