The Omnichannel Index Portugal 2026

what is the omnichannel index?

The Omnichannel Index is a pan-European research study covering seven markets: Denmark, Sweden, Norway, Finland, Belgium, the Netherlands and Portugal. It evaluates how effectively leading retailers and brands integrate online and offline channels to deliver seamless customer experiences.

Using a consistent methodology, the study assesses key touchpoints such as e-commerce, mobile apps, stores, loyalty programmes, customer service, AI and sustainability. Conducted every two years, it provides comparable benchmarks across countries and highlights market leaders, emerging players and opportunities for improvement.

The Portugal edition offers a clear view of omnichannel maturity in the Portuguese market within a broader European context.

Scope

7

markets

439

brands & retailers

11

industries

9

disciplines

5

phases of the customer journey

74

omnichannel touchpoints

Download the report and/or Book a workshop

Together, this amounts to more than 32,000 structured data points, analysed and transformed into a strategic benchmark that brings clarity to omnichannel performance.

The Omnichannel Index is built for leaders who need clear direction in a complex commerce landscape. It shows where performance drives competitive advantage, where gaps hold organisations back, and where to focus next.

Who is this for

The Omnichannel Index is built for professionals who make or influence decisions about retail strategy, customer experience, digital transformation, and commercial operations.

If you work in any of these roles, this report is for you:

CEOs and commercial directors who want a clear external view of where their organisation stands
E-commerce and digital teams benchmarking their performance against competitors
Customer experience leaders looking for evidence-based priorities

Get your copy of the Omnichannel Index Portugal 2026 or book an omnichannel workshop

The full Omnichannel Index Portugal report is available for free. Inside, you’ll find rankings, analysis and actionable insights, all focused on the Portuguese market and informed by findings from across the 7 countries in the study.

see the data come to life

The report tells the story, the Web App lets you explore it. Our interactive Web App puts the full Omnichannel Index dataset at your fingertips.

Filter by sector, compare specific companies, track performance across dimensions and identify where the biggest opportunities lie for your business. And because the study runs across 7 markets, the platform also allows you to benchmark Portugal against other European countries.

Book a session with our team and we’ll walk you through:

– How to navigate the platform and read the results
– Where your brand or sector ranks and why
– How the Portuguese market compares to the other 6 markets
– How to use the benchmarks to build a business case for investment
– What the data reveals about your customers’ expectations

Sessions are tailored to your industry and your team’s priorities. Whether you’re exploring the index for the first time or looking for a deeper strategic conversation, we’ll make it worth your time.