THE OMNICHANNEL INDEX PORTUGAL 2026 by IMPACT Commerce
The second edition, an European benchmark for the first time. 66 Portuguese brands and retailers, assessed across 74 touchpoints and benchmarked against six European markets.
a year on, a bigger picture
This is a dedicated Portugal whitepaper drawing on the full 2026 dataset: who leads the market, how Portugal scores against the European average, performance by discipline, which industries are ahead and the three strategic imperatives for Portuguese companies.
The first Portuguese edition, published in 2025, analysed 50 brands across 70 touchpoints. This edition goes further.
In 2026, the Portugal study runs alongside the full Omnichannel Index using the same framework applied to 373 brands across Belgium, Denmark, Finland, Norway, Sweden and The Netherlands. 16 more brands evaluated.
4 new touchpoints, AI added as a dedicated discipline and, for the first time, a direct benchmark between Portugal and the rest of Europe.
Looking for the full European study?
Explore the Omnichannel Index 2026 here.
Portuguese brands & retailers evaluated
omnichannel touchpoints assessed
datapoints
disciplines
phases of the customer journey
industries
Built for the people making decisions
This report is for professionals in Portugal who shape retail strategy, justify investment or drive execution in commerce:
- CEOs and commercial directors who need an external view of where their organisation stands relative to local competitors and European peers
- E-commerce and digital teams tracking year-on-year progress and benchmarking against the market
- Customer experience leaders looking for evidence-based priorities
- Strategy and transformation teams building the case for investment
Explore the data. Build the business case.
The whitepaper is the starting point. Our interactive Web App lets you filter by sector, compare specific brands and explore performance across disciplines including how Portugal compares to the other six countries in the broader study.
Want to go further?
Book a session with our team and we’ll walk you through:
- Where your brand or sector ranks and why
- How Portugal compares to the other six European markets
- What has changed since the 2025 edition
- What the gaps mean for your customers’ expectations
- How to use the benchmark to build a roadmap for action
Sessions are free, tailored to your industry, and structured around your team’s priorities.
Download the whitepaper and/or book an inspirational session
