THE OMNICHANNEL INDEX PORTUGAL 2026 by IMPACT Commerce
439 brands and retailers across 7 European markets, 66 of which in Portugal.
what is the omnichannel index?
The Omnichannel Index is a pan-European research programme operating across 7 markets: Denmark, Sweden, Norway, Finland, Belgium, The Netherlands and Portuga. In each country, the study evaluates how well the most relevant retailers and brands integrate their online and offline channels to deliver seamless, consistent customer experiences.
From e-commerce and mobile apps to in-store experience, loyalty programmes, customer service and fulfilment, every touchpoint is assessed, scored and benchmarked using a consistent methodology across all markets.
This biennial study is a structured, methodology-driven evaluation conducted by specialists, producing results that are comparable not only within each country but across the full European landscape.
The Portugal edition gives you a clear, honest picture of the state of omnichannel maturity in the Portuguese market, who is leading, who is catching up and where the biggest gaps remain, set against a broader European context.
markets
brands & retailers
industries
disciplines
phases of the customer journey
omnichannel touchpoints
Together, this amounts to more than 32,000 structured data points, analysed and transformed into a strategic benchmark that brings clarity to omnichannel performance.
The Omnichannel Index is built for leaders who need clear direction in a complex commerce landscape. It shows where performance drives competitive advantage, where gaps hold organisations back, and where to focus next.
who is this for?
The Omnichannel Index is built for professionals who make or influence decisions about retail strategy, customer experience, digital transformation, and commercial operations.
If you work in any of these roles, this report is for you:
- CEOs and commercial directors who want a clear external view of where their organisation stands
- E-commerce and digital teams benchmarking their performance against competitors
- Customer experience leaders looking for evidence-based priorities
- Consultants and analysts advising retail and brand clients
- Investors and market observers tracking the evolution of Portuguese retail
- Executives with European scope who want to understand how Portugal compares to other markets in the study
Get your copy of the Omnichannel Index 2026 or book an omnichannel workshop
The full Omnichannel Index Portugal magazine is available for free. Inside, you’ll find rankings, analysis and actionable insights, all focused on the Portuguese market and informed by findings from across the 7 countries in the study.
see the data come to life
The magazine tells the story, the Web App lets you explore it. Our interactive Web App puts the full Omnichannel Index dataset at your fingertips. Filter by sector, compare specific companies, track performance across dimensions and identify where the biggest opportunities lie for your business. And because the study runs across 7 markets, the platform also allows you to benchmark Portugal against other European countries.
Book a session with our team and we’ll walk you through:
- How to navigate the platform and read the results
- Where your brand or sector ranks and why
- How the Portuguese market compares to the other 6 markets
- How to use the benchmarks to build a business case for investment
- What the data reveals about your customers’ expectations
Sessions are tailored to your industry and your team’s priorities. Whether you’re exploring the index for the first time or looking for a deeper strategic conversation, we’ll make it worth your time.
