Turn your omnichannel data into clear priorities
See how your business performs across 74 real customer touchpoints – and get a tailored action plan to improve experience, efficiency, and revenue.
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Using the Index to drive omnichannel growth
For many organisations, the Index has become an active decision-making tool, used to prioritise initiatives, align teams, and guide investment.
Since developing the framework in collaboration with Google in 2024, more than 80 brands have completed individual deep dives based on their own Index results. We’ve also hosted over 100 executive sessions across Europe to help translate insights into strategic action.
In 2026, the Index is more relevant than ever, with an increasing focus on technology enablement, data, and AI – now introduced as a dedicated discipline to help brands and retailers navigate an increasingly complex landscape.
Trusted by leading brands
Explore our omnichannel offerings
The Omnichannel Index reveals how you perform across 74 touchpoints – and how that performance score against 373 brands and retailers across six markets. We help you turn that insight into clear priorities, concrete initiatives, and measurable impact.
Strengthen and future-proof your tech architecture
We help you simplify and strengthen your architecture. What you get:
- A clear map of your current architecture, integrations, and data flows.
- The structural gaps limiting scalability and customer experience.
- A defined target architecture and prioritised roadmap.
- Concrete recommendations across OMS, commerce and POS.
Align your operating model for omnichannel
We help embed omnichannel thinking across teams, processes, and operations. What you get:
- A clear view of how your organisation supports (or limits) omnichannel execution.
- Alignment across channels, teams, KPIs, and incentives.
- Identified growth opportunities in your omnichannel set-up.
- Store teams enabled to drive omnichannel revenue (clienteling, fulfilment, assisted selling).
Activate customer data across the journey
We help you turn data into connected experiences that drive conversion and lifetime value. What you get:
- A validated CRM and loyalty setup benchmarked against best practice.
- Increased customer data capture in stores and online.
- Defined personalisation use cases across key touchpoints.
- Stronger activation of data across marketing, commerce, and stores.
Prioritise AI where it drives real impact
We help you focus on the AI use cases that actually create value. What you get:
- A clear view of your visibility in AI-driven discovery.
- Prioritised AI use cases with real business impact.
- An assessment of readiness across search, service, and agentic checkout.
- Identified operational efficiency.
