NEW BLACK EVA: CONNECTED COMMERCE FOR EXCEPTIONAL CUSTOMER EXPERIENCES.

Connect stores and digital commerce around one shared foundation. Create more consistent customer journeys, empower store teams and turn unified commerce ambitions into everyday operations.

Customers do not think in channels. Your commerce platform should not either.

New Black EVA brings stores, ecommerce, orders, inventory and customer engagement together on one shared commerce foundation – creating the context needed to serve customers across every touchpoint.

Connected capabilities across the customer journey

EVA brings the capabilities behind modern retail together in one connected platform – connecting customer-facing experiences, store operations, orders, products and loyalty across the customer journey.

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Trusted by leading retail brands

ACCELERATE YOUR EVA IMPLEMENTATION

Building a connected commerce experience does not have to mean starting from scratch.

IMPACT’s Composable Commerce Accelerator provides a proven foundation for implementing New Black EVA. Reusable components and established implementation patterns help reduce delivery complexity and move faster from architecture to launch.

It gives you the freedom to choose the technologies that fit your business – from CMS and search & recommendation to customer insights and marketing automation.

The result is a flexible commerce setup shaped around your brand, connected to your wider ecosystem and ready to evolve as your business grows.

Technology is only one part of unified commerce

Connecting commerce across channels also means connecting customer journeys, operations, architecture and teams.

IMPACT brings together retail and omnichannel expertise, strategy, experience design and technology implementation to make EVA work within the reality of your business.

#1
Strategy & operating model

Define your omnichannel ambition and align teams, processes and priorities around it.

#2
Customer experience

Design connected journeys across stores and digital touchpoints, from discovery and assisted selling to fulfilment, returns and loyalty.

#3
Architecture & implementation

Define how EVA fits into your wider technology landscape and connect it with the platforms and data your business depends on.

#4
Rollout & adoption

Turn the solution into everyday operations across teams, stores and markets through structured rollout and organisational adoption.

READY TO TAKE THE NEXT STEP?

Whether you are exploring EVA for the first time or considering how it could fit into your future commerce setup, the New Black team can help you take the conversation further.