The Customer Journey 2.0: How Søstrene Grene and ILVA Use data to drive results
Join this event to see how Søstrene Grene and ILVA are turning data into loyalty, AI into action, and customer insight into serious results – and get actionable strategies to do the same. All free of charge.
Want to make your data work harder for your business and your customers? Join IMPACT Commerce and the Dansk Erhverv for an afternoon of real-world insights from two leading brands that have done just that.
3 September 2025
15:00-18:00
Dansk Erhverv, Børsgade 4, 1215 København
You’ll hear how Søstrene Grene uses AI and email automation to create hyper-personalised experiences, and how a sharp CRM strategy powered by 1st party data has driven a major uplift in customer lifetime value.
Then we’ll go behind the scenes at ILVA, where a new Customer Data Platform has broken down silos and streamlined the customer journey. In just eight months, the platform delivered a 167% ROI – and the full potential is still ahead.
This free event is for marketers, e-commerce professionals, and digital strategists who want to build customer experiences that actually move the needle on loyalty, relevance, and results.
Meet the speakers
Senior Strategic Consultant, IMPACT Commerce
Kenni is one of Denmark’s leading advisors in loyalty, customer data, and personalisation. He has years of experience helping brands like Søstrene Grene, ILVA, Imerco, and Matas build stronger customer relationships through data-driven strategies, CRM, and modern loyalty programmes. He is also the author of the Loyalty Whitepaper, which explores the mechanics behind 199 Nordic loyalty programmes and reveals where the real potential lies.
Media & Martech Manager, Søstrene Grene
Frederik has over eight years of experience in digital marketing and martech – including roles as a specialist at Dentsu and Head of Marketing at Ditur. Today, he leads the paid media strategy and martech setup across 15 markets at Søstrene Grene. He’s passionate about combining creativity, 1st party data, and AI to drive measurable results and elevate customer experiences.
CRM Lead, Søstrene Grene
Mikkel has been part of Søstrene Grene’s entire digital journey since 2019 – from launching their first webshop during the pandemic to today’s omnichannel presence across 13 markets. He leads the CRM strategy with a focus on personalisation and 1st party data, playing a key role in the company’s customer initiatives.
15:00 Arrival and registration
We’ll welcome you with light refreshments
15:20 Welcome and introduction
Carsten Rose Lundberg, Danish Chamber of Commerce
15:30 Søstrene Grene: From Data to Loyalty
Frederik Damgaard Andersen, Media & Martech Manager, and Mikkel Skov Søgaard, CRM Lead, Søstrene Grene
16:05 Short break
16:15 ILVA: From Data Silos to Results
Kenni Wiltoft Rostgaard, Senior Strategic Consultant, IMPACT Commerce
16:40 Q&A
17:00 Networking and refreshments
18:00 Thank you and goodbye
Want to come prepared?
We analysed 199 Nordic loyalty programmes, crunched the numbers, and turned them all into 11 actionable insights. This whitepaper breaks down the key mechanics, highlights where brands are falling short and reveals the biggest opportunities to stand out. Perfect prep for the event.
