AGENDA
OMNICHANNEL EXPRESS 2026
Expect good conversations and two focused days around D-Congress with senior decision-makers in omnichannel commerce.
The Omnichannel Express 2026 is about to depart, and we’re looking forward to welcoming you onboard. It’s a curated day bringing together senior brands and retailers to explore the future of commerce on our way to Gothenburg and D-Congress.
Co-hosted by Bloomreach, Talon.One and Salesforce, the journey is designed to spark great conversations and meaningful connections along the way.
If you have any questions before or during the event, feel free to reach out to Daniel Zackrisson at +46 76 538 24 35.
Browse the agenda below and we’ll see you soon.
March 4, 2026
07:40 – Meet up at Stockholm Central Station – Meeting point: The Ring – Look for the grey IMPACT umbrella.
08:00 – Onboard train no. 425, Carriage 1. Platform 10.
Find your seat, settle in, and get ready for a high-speed dose of omnichannel inspiration
08:17 – Departure from Stockholm
Fresh coffee & breakfast will be served.
11:42 – Arrival at Gothenburg Centralstation
12:00 – Transfer to Hotel: Scandic Opalen
We will head straight to the hotel upon arrival. The hotel will try to have most rooms ready when we arrive around. If your room is not ready yet, you can leave your luggage at the hotel before heading to the conference. Check-in is guaranteed from 16 00.
12:40 – Walk to D-Congress for those who want to join
We will recommend the following;
Stage: Congress Hall – 13:15-13:45
Shaping Sweden’s Competitive Edge with Elisabeth Svantesson, Minister of Finance at Government of Sweden and Martin Kits, Head of Public Policy & Public Affairs at Svensk Handel
Stage: Congress Hall – 13:45-14:45
Competing to Win: How Sweden Can Scale, Export and Stay Competitive with Rickard Lyko, CEO and Co-Founder at Lyko, Nina Jönsson, President & CEO at ICA Gruppen and Martin Kits, Head of Public Policy & Public Affairs at Svensk Handel
Stage: Innovation Playground – Congress Foyer – 15:50-17:00
Win in the Age of Agentic Commerce with Team Shopify
Stage: J1 – 16:30-17:00
Heritage as a Superpower: The Svensk Tenn Perspective with Maria Veerasamy, CEO at Svensk Tenn
Check the full program HERE
16:00 – Check in at Scandic Opalen
If you did not receive your room earlier, check in individually from 16:00.
17:30 – Executive Dinner at Botanico Venue: Schebergsgatan 23, 411 27, Göteborg
20:30 – Post Dinner Drinks by ESW
March 5, 2026
06:00 – Breakfast is available in the restaurant
08:15 – Walk to D-Congress (optional)
If you’d like to walk together, we leave at 08:15. Meet just inside the hotel entrance.
Please check out of the hotel before leaving, or no later than 12:00. You can store your luggage in a locked room at the hotel if needed.
We will recommend the following;
Stage: Congress Hall – 11:00-12:00
CREATIVE PERSISTENCE, Overcome Obstacles with Imagination with Chris Barton, Founder at Shazam
Stage: D-Talks Unplugged – 12:45-13:05
Taking Back Control: Ownership, Power and the Entrepreneurial Reset with Björn Pålman Spenger, Host and founder of Framtidens E-handel podcast and Sanne Josefson, Founder of Sanne Alexandra
Stage: Congress Hall – 14:00-15:00
From the Olympics to The Screen, to The Runway, to The Stage: How Icons Shape Culture with Meryll Rogge, Creative Director at Marni,
Pelle Almqvist, Musician and Front man of The Hives, Fares Fares, Actor, Joshua Graham, Fashion Editor at Rolling Stone, and Harriet Quick, Contributing Journalist at Financial Times
Stage: F4 – 15:20-16:30
Is Culture Capital the New Brand Equity? with Ana Andjelic, Global Chief Brand Officer at Esprit,
Alex Kessler, Deputy Editor at i-D Magazine, Lamin Sonko, Energy Marketing at NIKE, Benjamin Barron and Bror August, Founders & Creative Directors at August Barron, and Adam Pålsson, Actor, Producer, Musician
Check the full program HERE
MEET YOUR HOSTS
