AGENDA
OMNICHANNEL EXPRESS

The Omnichannel Express is gearing up for departure, and we’re thrilled to share the agenda with you! Get ready to network with top decision-makers, gain insights from inspiring talks, and make the most out of D-Congress.

Omnichannel Express is more than just an event—it’s an exclusive experience designed to connect industry leaders, spark insightful discussions, and dive deep into the future of omnichannel commerce. Proudly co-hosted by Shopify, Talon.one and Contentful, this event brings together top minds to explore the latest trends shaping the industry.

The journey kicks off with a curated train ride from Stockholm to Göteborg, where participants can engage in meaningful conversations and set the stage for two days at D-Congress. In Göteborg, attendees will gain exclusive access to the conference, an executive dinner featuring an inspiring external speaker, a comfortable hotel stay, and an open bar for networking in a relaxed setting.

Browse the agenda below and get ready for an unforgettable experience at D-Congress.

DAY 1

March 5, 2025

OMNI EXPRESS

07:40 – Meet up at Stockholm Central Station – Meeting point: The Ring – Look for the grey IMPACT umbrella.

08:00 – Onboard train no. 425, Carriage 1.
Find your seat, settle in, and get ready for a high-speed dose of omnichannel inspiration

08:12 – Departure from Stockholm

08:30 – Fresh coffee & breakfast bites will be served.
The journey from Stockholm to Göteborg is more than just a train ride with coffee and breakfast — it’s an opportunity to connect, share insights, and get inspired. Throughout the trip, you’ll engage in dynamic networking through Seat-Swapping and the Omni Icebreaker, gain valuable perspectives in an exclusive Railside Discussion, and learn from the Best in the Business.

 

GOTHENBURG

11:41 – Arrival at Gothenburg Centralstation

11.45 – Transfer to Hotel: Scandic Rubinen
We won’t be able to check-in before 16:00, but we will leave our luggage at the hotel, where it will be stored before heading to the conference.

12:15 – Joint walk to D-Congress

D-CONGRESS DAY 1

12:30 – D-Congress – Exhibition starts

13:00 – Program starts on all stages (Except Congress Hall)

We will recommend the following;

(H1: 13:55-14:25) Bridging Borders with Purpose: Nordic Excellence in Global E-Commerce and Brand Identity with Carolin Dalsgaard – Read More

(F4: 14:35-15:05) Future Proofing B2C-Commerce in the Digital Space with Julia Paulsen, Director of eCommerce at Elkjøp Nordics – Read More

(H1: 14:35-15:05) Tillsammans mot toppen – så byggde BHG sin framgång with Martin Leo, CTO och Head of Sustainability på BHG Group – Read More

HOTEL

16:00 – Check-in at Scandic Rubinen
You will check in individually, starting from 16:00.

DINNER & DRINKS

17:30 – Omnichannel Success Stories Dinner at Brasserie Draken
Venue: Olof Palmes Plats 2, 413 01 Göteborg, Sverige

We’re bringing in a special guest, but the name remains a surprise for now! Wrap up the day with an exclusive networking experience, where you’ll connect with like-minded industry leaders, exchange insights, and build valuable relationships in a relaxed and inspiring setting.

20:00 – Cocktails & Commerce hosted by Talon.one
Venue: TBC

DAY 2

March 6, 2025

HOTEL

07:00Breakfast

10:00 – Please check out of the hotel by 10:00 AM.

You may store your luggage in a locked room at the hotel.

D-CONGRESS DAY 2

08:00Exhibition opens

09:00Program starts.

We will recommend the following;

12:30
Innovation Playground stage (outside the main auditorium)
Per-Mattias Nordkvist, Managing Director at IMPACT Commerce Sweden will join a panel discussion w.Salesforce and Musti Group.

(F3: 13:10-13:40) Balancing Sustainability and Profitability: Tackling product returns in fashion with Oscar Rundqvist, CEO and co-founder of eComID – Read More

(H1: 15:20-15:50) Hur Svårt det egentligen med Digital Transformatiom? with Jenny Zeng, Online Director at Åhléns – Read More

16:30Exhibition After Work 

 

Who is who

Alexander Danson
Product Manager
Marshall

Anders Stentebjerg
Group Director of Partnership & Alliances
Impact Commerce

Anna Simlund
Global Head Of Business Development & Sustainability
Babybjörn

Anton Bukowski
Chief Digital Officer
Musti Group

Bart Klaver
Enterprise Account Executive
Talon.One

Beata Polhagen
Head Of Ecommerce & Marketing
Ur&Penn

Carl Borg
Chief Information Officer
Musti Group

Clint Fischerström
Head Of Ecommerce
Alligo

Daniel Hultin
Team Lead Development
Alligo

Daniel Pettersson
Country Director
Musti Group

Daniel Zackrisson
Sales Development Representative & Partner
Impact Commerce

Erik Lindqvist
Global Chief Technology Officer
Babybjörn

Eskil Jerling
Commercial Lead
Impact Commerce

Finn Handelman
Senior Account Executive
Contentful

Gustav Hernebrant
Head Of Marketing & Media
Clas Ohlson

Gustav Wallsten
Online Operations Manager
Lyko

Hanna Clomén Törnqvist
Head Of Ecommerce
Naturkompaniet

Heli Fleetwood
Global Digital Marketing Manager
Babybjörn

Jacob Skjelberg
Senior Project Manager
Impact Commerce

Jenny Zeng
Ecom Director
Åhléns

Johan Görgård
Chief Executive Officer
HSNG

Johanna Wa de Pohl
Site Manager
Ur&Penn

Kim Bergstrand
VP Of Sales
Contentful

Marcus Ahlman
Head Of Ecommerce
Peak Performance

Martin Jarl
Chief Commercial Officer
Nordiska Galleriet Group

Mattias Stark
Sales Director & Partner
Impact Commerce

Max Djurberg
Senior Enterprise Account Executive
Shopify

Mengxi Pu
Commercial Marketing Manager
Babyshop

Moa Karlsson
Senior Account Executive
Shopify

Nathaniel Travers
Chief Digital Officer
Webhallen

Patrik Lindvall
Head Of Ecommerce
Tele2

Per-Mattias Nordkvist
Country Manager Sweden
Impact Commerce

Pernilla Öjergren
Chief Product Officer
Nordiska Galleriet Group

Peter Joelsson
Chief Information Officer
Webhallen

Sara Hane
Head Of Customer Analytics & Digital Experience
Clas Ohlson

Sarah Gustafsson
Product Owner Omnicommerce
Musti Group

Sofie Saberski
Head Of Marketing
Naturkompaniet

Sofie Thulin
Head Of CRM
Globetrotter Ausrüstung

Stian Prestegård
Managing Director, Norway
Impact Commerce

this event is sponsored by