Executive Roundtable: Omnichannel Index 2026
An invite-only lunch for senior retail and commerce leaders on what’s changing, what’s becoming expected – and what deserves attention now.
AI is reshaping the customer journey. Expectations are rising fast, and yesterday’s differentiators are quickly becoming today’s baseline.
When more and more becomes baseline, where do you still choose to be genuinely better?
On 1 October, we’re bringing a small group of senior leaders from retail and commerce together in Göteborg to explore that question.
We’ll start with fresh findings from the Omnichannel Index 2026, created by IMPACT Commerce in collaboration with Google, including perspectives beyond the published report.
To bring the findings into a real-world perspective, Björn Block, Chief Digital Officer at Lindex, will join Per-Mattias Nordkvist, Managing Director at IMPACT, for a short reflection on what the data means in practice.
From there, the conversation moves to the room:
- What are the leading brands already doing differently?
- What is becoming expected faster than many organisations realise?
- Where might the data not tell the full story? And when everything cannot be prioritised at once, what deserves attention first?
1 October 2026
11:30–13:30
Fiskekrogen
Lilla torget 1, Göteborg
WHY THIS CONVERSATION NOW?
See what is already changing
Explore where AI, personalisation and customer expectations are moving – and what leading brands are already doing differently.
Challenge what really creates an advantage
Some of yesterday’s differentiators are quickly becoming expected. We’ll discuss where there is still room to stand out – and where investment is increasingly simply the cost of keeping up.
Sharpen your priorities
No organisation can do everything at once. Compare perspectives with other senior leaders and explore what deserves attention now, what can wait and what may matter less than we think.
THE AGENDA
11:30 – Welcome & around the table
Coffee, introductions and a quick view of what is currently top of mind for the people in the room.
Omnichannel Index 2026: What leading brands are already doing differently
Per-Mattias Nordkvist, IMPACT Commerce, will take us through a focused selection of findings from this year’s Index.
Rather than covering the report in full, Per-Mattias will use the data to surface a few of the questions we believe deserve a closer look:
· How AI is already reshaping the customer journey
· Why expectations for relevant personalisation are rising fast
· Why yesterday’s differentiators are quickly becoming today’s baseline
The aim is not to present a definitive answer, but to put the data on the table and give the group something meaningful to challenge, compare and build on.
12.15 – Lunch & conversation
Over lunch, we start comparing the findings with what participants are seeing inside their own organisations.What feels familiar? Where is reality moving faster or slower than the data suggests? And which challenges are proving hardest to solve?
From findings to reality – with Björn Block from Lindex
Björn Block, Chief Digital Officer at Lindex, joins Per-Mattias to reflect on the findings from a senior retail perspective.Where does the data resonate with what retail leaders are seeing today? Where is reality more complex? And as more capabilities become baseline, where is there still room to create a real advantage?
From there, we open the conversation to everyone around the table.
13.30 – Final reflections
What stood out?
What deserves attention?
What to take back into your organisation.
Meet the contributors
Chief Digital Officer, Lindex
Björn has extensive experience in digital transformation, business development and innovation. Before joining Lindex, he held several senior leadership roles within Inter IKEA Group.At the roundtable, Björn will bring a senior retail perspective to the Index findings and help open up the discussion around what they mean in practice.
Per-Mattias has spent around 25 years working at the intersection of commerce, technology and business transformation, helping organisations navigate changing customer expectations and evolving digital priorities.
He will highlight the findings he believes are most relevant and use them to open up the discussion around the table.
The Index is a starting point for a conversation about what the data tells us, what it does not tell us and what that means in practice.
WHO SHOULD BE AROUND THE TABLE?
This lunch is designed for senior leaders responsible for digital commerce, customer experience, technology and transformation in retail and consumer brands.
We’re keeping the group small to make the conversation more open and valuable.
in collaboration with:
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