New SteelSeries platform successfully launched
Faster, more flexible, and ready for what’s next.
The new SteelSeries.com platform is live – and it’s off to a strong, stable start.
This launch is the result of months of focused work and cross-team collaboration, delivered in partnership between IMPACT Commerce, GN (the owner of SteelSeries), and Global-E.
Together, we’ve built a faster, more flexible platform designed to scale with the brand and meet the needs of a global audience – supporting GN’s continued digital growth across its portfolio.
The tech stack powering the experience
The new e-commerce engine built for scale, speed, and reliability. It gives SteelSeries the tools to launch products faster, manage promotions with ease, and deliver consistent shopping experiences across regions and devices.
A headless CMS that lets teams create, manage, and deliver content across channels quickly, without being locked into templates or systems.
A custom frontend that enables a faster, more responsive user experience with full flexibility to tailor the look and feel of the site.
Powering localised checkout, currency, tax, and shipping options, helping SteelSeries connect with customers seamlessly in markets around the world.
As part of the rollout, we migrated the homepage, blog, and all product pages to the new platform. The result: a faster, more engaging experience for users and a solid foundation for what’s next.
This was true teamwork. Across time zones and companies, we worked as one team to bring this to life, building a platform that gives us the flexibility, speed, and control we need to grow globally.
SteelSeries is the original esports brand that fuses gaming & culture, leading the way in defining a “gaming lifestyle.” The worldwide brand creates industry-defining esports and gaming peripherals with a focus on premium quality, innovation, and functionality.
Founded in 2001, SteelSeries improves performance through first-to-market innovations and technologies that enable gamers to play harder, train longer, and rise to the challenge.
In 2022 SteelSeries joined the GN family, a global leader in innovative and intelligent audio and video communications solutions sold in approximately 100 countries around the world.
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