Series: 9 mobile commerce trends for 2021 (3/3)

How mobile commerce will change through augmented reality, IoT and 5G.

By end of 2021, it’s predicted that almost 73% of global e-commerce sales will happen on mobile devices. So what mobile experiences to deliver? And what are the trends for apps and mobile commerce in 2021?

In this 40 minute webinar, which is 3 out of 3, our mobile experts will dig into 3 commerce trends about the new connected reality like:

  • Augmented Reality (AR): Enable customers to preview products at their own home and thereby increase conversions and lower return rates, because they pick the right product the first time.
  • 5G: Outline the possibilities for the commerce enabled by 5G.
  • Internet of Things (IoT): Technologies like beacons, ultra wideband for spatial awareness and new sensor opportunities.

Mobile plays a crucial role in the 360 customer experience. Especially in the interaction with physical stores, displays, pop-up locations, showrooms and in-store experiences etc. Mobile provides an ‘inspire, buy and service – anywhere and anytime’ dimension.

Watch on-demand

Please note: Other agencies are unfortunately not authorised to participate and will be signed of automatically.


Mina Ashna, Mobile Lead at IMPACT

As Mobile Lead at IMPACT, Mina helps our present and future clients by delivering excellent and future-ready e-commerce tools. Mina is a curious and passionate app developer and is looking in to cutting edge technologies and offer the best technical and architectural solutions to clients based on their business and needs. Mina has +6years’ experience and has previous developed cool solutions Q8, Nykredit and Folketinget. 

karoline lotz johannesen er e-business consultant hos impact
Karoline Lotz Jonassen, E-Business Consultant at IMPACT

Karoline is an E-Business Consultant at IMPACT. She helps our clients develop their digital commerce strategy, concepts, and roadmaps to optimise their returns on investments. Karoline possesses a great interest in and knowledge of future trends and emerging technologies in the digital commerce space. She has advised our customers on how to succeed within mobile commerce, and she was a part of the team creating and executing our IMPACT Omnichannel Index where she amongst others contributed with insights to how global brands use mobile in their commerce offering.