Event

Mastering CUSTOMER LOYALTY: INSIGHTS FROM 199 NORDIC BRANDS

Join our event to explore how you can boost customer loyalty and deliver personalised, meaningful experiences based on insights from 199 Nordic brands.

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Events

How can you strengthen your loyalty programme and create more personalised, meaningful customer experiences?

Find out at our upcoming event with Talon.One and Dansk Erhverv, where we’ll dive into the latest trends and strategies in customer loyalty – all based on a comprehensive analysis of 199 brands across Denmark, Norway, and Sweden. 

We’ve invited a panel of experts who will share key insights, the latest trends, and innovative case studies to inspire you to think differently, challenge the status quo, and take customer loyalty to the next level. 

#1

Get insights into the Nordic loyalty landscape – based on IMPACT Commerce’s analysis of 199 loyalty programmes across Denmark, Norway, and Sweden. 

#2

Be inspired by real-life cases showcasing innovative approaches to customer loyalty. 

#3

Take home actionable ideas and tools to improve your sign-up flows, optimise your use of 1:1 channels, and refine your reward structures. 

When & where?
Date

February 6, 2025

Time

9.00-11.30 (CET time)

Place

IMPACT, Laplandsgade 4A, 1. sal, 2300 København S

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What Does IMPACT Commerce’s Loyalty Analysis Cover?

The analysis identifies the defining features of a successful loyalty programme, focusing on: 

  • The structure of loyalty programmes, including key mechanisms like points, tiers, and gamification. 
  • Sign-up flows evaluated based on user experience and 10 carefully selected criteria. 
  • Strategic use of 1:1 channels to strengthen customer loyalty. 
  • Reward and benefit structures that create value for both customers and brands. 

Who’s this event for?

This event is especially relevant for decision-makers and specialists in the B2C sector, working in retail and brand industries. This includes CMOs, Heads of CRM, Heads of Loyalty, CDOs, Marketing Directors, Digital Transformation Managers, Customer Experience Leads, and Loyalty Program Managers. 

Agenda
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08:30
Breakfast and registration

09:00
Welcome by Carsten Rose Lundberg 

09:10
Loyalty analysis and trends: What can we learn from the 199 Nordic brands? By Kenni Wiltoft Rostgaard, Senior Strategic Consultant at IMPACT Commerce 

09:55
Break – Coffee, Commerce & Conversations

10:15
Loyalty and profitability: Sam Panzer from Talon.one shares actionable advice on creating value

10:45
Strategic dilemmas: Discussion and Q&A facilitated by Carsten Rose Lundberg

11:10
Networking

11:30
Closing remarks 

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