Webinar • From products to services: A digital roadmap for B2B companies

Webinar: A digital roadmap for B2B companies

In the past decade, B2B companies have moved away from being production companies to becoming more service-oriented companies. But most companies are still in transition.

With greater competition from the East, these companies have to compete on aspects other than price and quality. They must rely their business model on services as well, as this is harder to replicate than tangible products.

At this Bytes of IMPACT, we will investigate what it takes to deliver services that support both the customers’ needs and the company’s strategy. We will break the transformation down and look at:

How to strengthen your competitive advantage through services
How to initiate your journey towards value-adding services
Hands-on examples of successful transformation projects

This webinar will be held in English and will last approx. 45 minutes.

Speakers

Rune Veerasawmy, Senior Customer Experience Strategist, IMPACT

With +10 years of experience in CX, Rune knows how to create tangible business and customer value. He has worked with some of the largest Danish and international B2C and B2B companies, where he develops and drives digital transformation processes and strategies. He holds a Ph.D. in User Experience and Interactive Design, focused on designing and understanding interactive technologies that support engaging and social spectator experiences.

CHRISTINA DENCKER KJÆRGAARD, Experience Manager, IMPACT

Christina has +12 years of experience in CX and UX for B2B and B2C companies and has previously worked with Vestas, Danfoss and Velux. She has managed digital consultancy teams, where she successfully has built the two tech disciplines, UX design and content production, together. She is driven by cross-functional teams as a requisite for customer value, speed, and innovation in digital commerce projects.