Digital Product Passports in practice: Insights from real customer testing

Events

Digital Product Passports are becoming a new reality for commerce. Regulation is pushing the agenda forward, and brands are preparing their product data.

But compliance is only part of the story. Digital Product Passports also open up new possibilities for how brands engage customers, build stronger experiences and create business value.

So, what do customers actually want from them? To find out, Aarhus University and IMPACT Commerce tested Digital Product Passports from 12 designer brands with real users.

On 7 September, we’ll share what we learned: what customers noticed, valued and ignored – and what those insights mean for brands looking to get more from their Digital Product Passports.

Whan & where?

Date

7 September 2026

Time

09:00–11:00

Place

Lifestyle Hub Aarhus, Kalkværksvej 20, Building 7, 8000 Aarhus C

Not able to join us in Aarhus? Don’t worry. We’re livestreaming the whole thing. Just mark that you’ll be joining online when you sign up below.

SIGN UP FOR THE LIVESTREAM

What to expect

The latest DPP perspective

Learn where Digital Product Passports stand today and how frontrunners are approaching the opportunity.

Real customer insights

Discover what customers actually notice, understand and value when interacting with Digital Product Passports – based on testing with real users.

Brand panel: From DPP to business value

Hear brands reflect on their own DPP journey, the opportunities they see beyond compliance, and where product data could unlock new customer and business value.

Practical takeaways

Leave with a clearer understanding of how DPPs can support customer experience, strengthen brand value and open the door to future services and business models.