Digital Product Passports: Insights from real customer testing
Hear what we learned from testing Digital Product Passports with real customers – and how those insights can help you turn your DPP into business value.
Digital Product Passports are becoming a new reality for commerce. Regulation is pushing the agenda forward, and brands are preparing their product data.
But compliance is only part of the story. Digital Product Passports also open up new possibilities for how brands engage customers, build stronger experiences and create business value.
So, what do customers actually want from them? To find out, Aarhus University and IMPACT Commerce tested Digital Product Passports from 12 designer brands with real users.
In the video below, we share what we learned: what customers noticed, valued and ignored – and what those insights mean for brands looking to get more from their Digital Product Passports.
What to expect
Learn where Digital Product Passports stand today and how frontrunners are approaching the opportunity.
Discover what customers actually notice, understand and value when interacting with Digital Product Passports – based on testing with real users.
Hear brands reflect on their own DPP journey, the opportunities they see beyond compliance, and where product data could unlock new customer and business value.
Leave with a clearer understanding of how DPPs can support customer experience, strengthen brand value and open the door to future services and business models.
speakers
Associate Professor at Aarhus University
Sustainability Lead at IMPACT Commerce
Head of Digital at Lifestyle and Design Cluster
