Grassfish Summit 2023
Evolutionary Insights and the Future of Digital Experiences
Our Group CX Director, Per Önnemyr, was invited as keynote speaker at this year’s Grassfish Summit in Stockholm where he delved into the future of retail and commerce experiences from an evolutionary perspective.
Our Group CX Director, Per Önnemyr, was invited as keynote speaker at this year’s Grassfish Summit in Stockholm.
With a philosophical and thought-provoking approach, he delved into the future of retail and commerce experiences. He touched upon a variety of topics, including lessons we can learn from evolution and its course – how small iterations and adaptive steps lead to the survival and evolution of organisms.
Drawing parallels between the workings of evolution and the future of retail and e-commerce, he emphasised that every endeavor undertaken by businesses ultimately revolves around meeting the needs of the humans they serve.
To thrive in the ever-evolving business landscape, businesses need to focus on purpose, adaptation and longevity, and align this with the needs of their customers.
The key takeaway? As long as your purpose is aligned with your customer’s needs. Better than anyone else. You win. It’s as simple as that.
The Grassfish Summit is an annual event held in Stockholm, bringing together professionals from the digital in-store experiences industry. The summit provides a platform for knowledge sharing, idea generation, and collaboration to foster innovation in the field. By uniting thought leaders, industry experts, and visionaries, the summit aims to drive the evolution of retail and commerce, keeping pace with the rapidly changing digital landscape.
