Navigating Digital Product Passport: From Strategy to Execution

Watch this on-demand webinar for a deep dive into the Digital Product Passport, where you'll get plenty of actionable insights, inspiration from real-world cases, and leave with a clear roadmap to implementation.

The Digital Product Passport (DPP) is more than just a compliance requirement – it’s a game-changing initiative that will reshape how products are made, sold, and disposed of by creating a digital record of every product’s lifecycle. But while the benefits are clear, many businesses are still unsure where to begin.

In this session, we break down the practical steps to get started with DPP, covering key areas such as:

#1
Compliance & regulation

What’s coming, and where should you begin?

#2
Competitive advantage

How can DPP differentiate your brand and create new opportunities?

#3
Cross-functional collaboration

How can digital, marketing, and regulatory teams align for success?

WHAT YOU’LL LEARN

• Stay ahead of upcoming DPP legislation and understand key timelines.
• Learn how to transform DPP from an obligation into a market differentiator.
• Get practical steps on integrating DPP within your organisation.
• Understand how Marketing, Digital, and Regulatory teams must align for success.
• Discover how Product Information Management (PIM) supports DPP compliance.
• Uncover how DPP impacts your supply chain and supplier collaboration.
• Learn from frontrunners already navigating the DPP landscape.

meet the speakers

Christian Baagøe Schou

Consulting and Industry Director at IMPACT Commerce

Christian is a expert in digital commerce with deep knowledge of PIM/PXM, product data management, and supplier onboarding. He specialises in composable commerce, MACH architecture, and cloud integration, as well as omnichannel, POS and unified commerce strategies. With his commercial expertise and technical insight, Christian helps businesses develop seamless, future-proof digital commerce solutions.

SIVERT BERTELSEN

Consulting Director PIM/MDM at IMPACT Commerce

Sivert is a seasoned consultant and solution architect specialising in Product Information Management (PIM). He’s an expert in driving digital transformation and sustainability initiatives, by leveraging technology to streamline compliance efforts, enhance data accuracy, and foster transparent relationships within the supply chain. With expertise spanning various sectors, Sivert focuses on enabling organisations to surpass environmental and compliance standards, leading them toward more responsible and efficient operations.

LOUISE KLÜWER

Sustainability Lead at IMPACT Commerce

As our sustainability expert Louise has valuable insights and is fully up to date on sustainability consumer insights, trends and regulations in this space of e-commerce. Louise holds the valuable ability to turn the complex world of sustainability and regulations into something tangible and actionable as she is highly motivated to change commerce for the better.

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