MARSHALL’S UNIFIED DIGITAL PLATFORM

Explore Marshall's innovative digital platform – a seamless fusion of e-commerce and enriched content, architected for superior online engagement.

For over a decade, IMPACT Commerce has been the trusted technology and strategic partner for Marshall Group.  

With the launch of Marshall.com, a culmination of the ambitious merger of Zound Industries and Marshall Amplification, the partnership has reached a new milestone. 

ONE SITE. ONE EXPERIENCE. ALL THINGS MARSHALL.

This merger was not just about integrating two companies – it was about creating a singular, new experience that brings together diverse audiences and product categories under one roof. 

It’s designed not only to serve as a global e-commerce platform, but also as a central hub for the brand’s extensive content and community engagements. 

The result is a unified, multi-cloud, multi-purpose website that seamlessly merges e-commerce with rich content experiences and varied content types for all things Marshall.  

AGILE APPROACH AND CUTTING-EDGE TECH

By adopting an agile project methodology, we initiated this transformation last summer, with the first deliverables rolled out by April 2024. 

The technical backbone is a composable, multi-cloud setup, incorporating Salesforce Commerce Cloud, Salesforce Service Cloud (Customer Service) and Voyado Engage (CRM and Marketing Automation).  

The site is built on a Progressive Web App (PWA) foundation using React – an innovative approach within the Salesforce ecosystem. This is complemented by Contentful CMS, enabling a headless architecture that provides flexibility in content management across different platforms. 

ABOUT MARSHALL GROUP

For over six decades, Marshall has shaped the sound of music – starting with its first amp in 1962 in Hanwell, London. Today, The Marshall Group unites iconic amplifiers, speakers, and headphones with Marshall Records, Marshall Live Agency, Marshall Studio, Natal Drums, Urbanears, and adidas Headphones. 

With 800 employees across eight locations, presence in 90 countries, and annual revenue of $389 million (£306 million), the Group is a global force in music, audio, and design. 

Thinking about rebuilding your digital experience?

Reach out to Eskil to hear how we helped Marshall turn ambition into a unified, global platform.

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