Optimizely CMS & e-commerce
FLEXIBLE AND FUTURE-PROOF PLATFORM
Strong focus on commerce and experience. IMPACT is an Optimizely Gold Partner
EXCELLENT USER EXPERIENCE WITH OPTIMIZELY CMS & DXP
Strength. Scalability. Security. Optimizely (formerly Episerver) is flexible, user-friendly, and suitable for both retail and B2B-business.
Optimizely is recognized by Forrester as a leading provider of CMS and e-commerce platforms and is preferred by market leaders such as 3, Virgin and Sainsbury’s. Optimizely combines excellent content and commerce.
Optimizely solutions in two years
WHAT IS Optimizely?
Founded in 1994 in Stockholm, Optimizely is owned by the American private equity firm Insight Venture Partners and is headed by Alexander Atzberger, formerly director of customer experience at Germany's SAP for 15 years.
Optimizely's customer-centered platform for B2B and B2C e-commerce, digital marketing, personalisation and content management is one of the market leaders (see Gartner Magic Quadrant) in enterprise commerce, cloud and digital experience platforms.
Optimizely has continuously strengthened its platform through strategic acquisitions. For example, of the London-based omnichannel personalization firm Peerius and marketing automation company Optivo.
The Optimizely Digital Experience Cloud allows editors to draw on content, campaigns and products to engage users wherever they are in their buying cycle.
OPTIMIZELY CMS ADVANTAGES
Optimizely CMS combines web content management, strong content searching and commerce.
The platform distinguishes itself by its flexibility, scalability and “ease of customising and matching”. You can always scale, adapt, upgrade and customise.
Optimizely CMS’s large community and support team includes developers, marketing and content professionals who are always ready to help and describe solutions to common problems in blogs and forums. You solve problems faster and avoid costly downtime. This is an-often overlooked advantage that companies forget when choosing a CMS.
BENEFITS OF OPTIMIZELY Commerce Cloud
STABLE AND SCALABLE PLATFORM
Optimizely Commerce Cloud makes it easy to manage and launch new sites and markets.
Optimizely Commerce Cloud is simple to integrate into your technical setup and the platform allows you to manage your marketing initiatives and strengthen your personal customer experience.
When it comes to managing content and commerce, Optimizely provides a user-friendly and seamless editorial experience that makes your work easier and ensures stable business operations.
MANAGED CLOUD OFFERING
Through Optimizely’s managed cloud offering, you can leave a large part of the operations to Optimizely, thereby saving time and resources, so you can focus on growing your business.
In 2021, we were named Optimizer of the Year at Optimizely’s annual Partner Awards. The award recognises our innovative solutions and our collaborative approach to delivering best-in-class digital experiences. Among the bright people that we’ve worked with on different Optimizely solutions this past year are Montana Furniture, EPOS, Cryos International and Kyocera Unimerco.
MORE INTELLIGENCE LESS WORK
In relation to personalising, Optimizely works from a mantra of “more intelligence, less work”. It’s fundamentally a matter of translating behavioural data into intelligent marketing. By continuously collecting personal and behavioural data, Optimizely can create a clear, accurate picture of your customers and present them with relevant, razor-sharp content. That will mean high conversions, increased sales, and better numbers on the bottom line.
Opportunities for personalising are an integrated part of Optimizely’s marketing automation capabilities, which combine data and behaviour, thus making it possible to tailor user experience according to individual user profiles.
do you need help with Optimizely?
Contact Troels. He’ll tell you more about Optimizely.