Getting 2000 products ready in days, not months
While many sports brands have seen a downturn, Sports Group Denmark has achieved growth, hitting 200 million DKK in marketplace & ecom sales. A new setup has significantly lowered time-to-market on their 2000 biannual styles.
Sports Group Denmark is a multibrand powerhouse with +30 brands, over 4,000 annual styles, and operations in more than 15 countries globally.
Getting 2000 new styles ready for B2B and marketplace customers and multiple sales channels takes time. But not anymore.
It used to take us two months to prepare product content for every season. Now, with AI, PIM, and automation, we can be ready in a few days.
AI-driven product descriptions in 10+ languages
The former setup relied on Excel sheets and siloed ERP systems. Far from ideal. Product information from suppliers was often of poor quality and had bad translations, for instance, from China.
Before, our back office was constantly chasing product data across departments. Now, everything is centralized and accessible. It’s a game changer for productivity.
By implementing a tailored InRiver PIM system and integrating AI for product descriptions, Sports Group Denmark reduced their time-to-market significantly:
From two months to a few days.
Multi-use of content and consistency across channels
Today, AI generates product descriptions in seconds, matching the fields in the PIM system.
A human editor does a quick cultural proofread, and the content is ready for market. A connector sends product data directly to their Magento platform.
These new automated workstreams have not only slashed production time but also ensured multi-use and consistency across languages and platforms.
Today, they can launch thousands of styles across online marketplaces in a fraction of the time. Controlled access management and editor rights ensure high-quality data. Creating digital product passports to show product lifecycles and sustainability gets easier.
Making it easy to be a customer
Selling B2B to retailers like Sport24 and through marketplaces like Zalando, About You, and Otto, the day-to-day customer experience is super important. So is speed.
There must be a single source of truth for all product data. And there is. The cloud-based InRiver PIM is seamlessly connected with their ERP and a Digital Asset Management (DAM) system from Kontainer.
The setup automates product enrichment and ensures data flows quickly and consistently to retailers and marketplaces.
With Inriver, our data quality has improved, and our products reach the market faster. That consistency across all channels is critical for us.
More sales in less time
IMPACT Commerce and Sports Group Denmark have worked together for several years now. The ambition has been clear from the beginning:
More sales in less time and increased efficiency.
The new AI-driven solution supports growth, streamlines collaboration across departments, and ensures a seamless product data flow from design to marketplace. This foundation doesn’t just support growth. It enables it.
IMPACT understands our business. They are the ones we are calling for sparring and continuous development. They have been our trusted advisors and real partners throughout the journey.
Has Sports group Denmark sparked your interest?
