COMMERCE APPS ARE THE KEY TO DIGITAL SUCCESS
Mobile commerce and apps will be one of the most important touchpoints for B2B and B2C companies.
WHY APPS ARE THE KEY TO DIGITAL SUCCESS
More than 73% of all purchases happen through a mobile device. And the development is not stopping. In short: Mobile commerce and apps to companies will be a gamechanger whether your company operates in the B2B or B2C market.
Your customers search for new products, services or items often begins on a mobile device like a tablet or a smartphone. To sell your products in the second the need occur will give you a competitive advantage in the market.
FROM NEMLIG.COM TO NEMLIG APP
With the nemlig.com app, customers can buy groceries at any time and everywhere. From their first touchpoint with the app, customers’ needs are considered. Filters, intelligent search functions and personalised content all remove the pains connected with grocery shopping.
In App Store, the app scores 4.6 out of 5. And even more impressive: The app has won both The Danish Digital Award and e-handelsprisen. IMPACT has overseen the development – click here to learn more about the nemlig.com app.
WHAT CARACTERISE A SUCCESFULL APP?
A successful app is based on a thorough pre-analysis and user analysis, as well as a clearly defined main purpose: What problems should the app solve for you and your customers?
Next, it is important that the app be developed by a strong UX & Design team. The app must not only look good but must solve problems for your customers and employees in an efficient, user-friendly manner.
HOW CARL RAS BOOSTED THEIR TURNOVER
As a part of their digital renewal Carl Ras needed an easy-to-use app for B2B and B2C purposes. The challenge was to create an app capable of handlining more than 40.000 item numbers, various interests, and user-friendly features for craftsmen.
Our UX and Design Team was in close dialogue with Carl Ras during the process and developed multiple prototypes to secure the best and most valuable solution.
The result was a seamless and easy-to-use B2B app focusing on navigation and an intuitive customer universe. The solution has boosted Carl Ras’s online revenue growth by 35%, increased the average order value by 10% and heightened the conversion rate by 20%.
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