Torkel Johannessen joins as Executive Director in Norway

One of Norway’s most experienced commerce leaders is joining forces with IMPACT Commerce. Torkel Johannesen will be a major addition for the company as our new Executive Director based in Oslo. He is going to help companies elevate commerce to a strategic level.

For CEO, Kasper Holst, this appointment consolidates the position as a leading Nordic consultancy – a full-service digital commerce agency helping ambitious B2B and B2C brands turn complexity into competitive advantage. He sees how both his person and expertise are a strong fit for the company’s culture.

“Torkel has a proven track record of delivering exceptional results with an approach that builds trust among both internal and external stakeholders. He is curious, experienced in leading cross-border teams, and consistently aims to deliver memorable results,” says Kasper Holst.

Torkel’s experience within the industry combined with IMPACT Commerce’s knowledge will be a valuable asset for clients – to deliver end-to-end architecture for business executives and connect the dots across business, experience, technology, and data.

“The e-commerce market is in many ways still immature in terms of business strategy. Many organisations still view it as pilot projects without a clear strategic approach. At IMPACT I found a partner where we both have a customer obsession and truly want to elevate customers’ business case to a new level,” says Torkel Johannesen.

Across the Nordic countries, commerce makes up about 20% of total retail revenues. Over the next 10 years, this ratio will continue to grow, and digital commerce will be the main catalyst for numerous investment cases in the industry.

Experience from both sides

Torkel Johannesen’s list of merits is long and includes growing Convert from NOK30 to 150 million in revenue as their CEO for five years, heading up retail sales and omnichannel for VITA, and being a jury member for Posten Bring’s ‘Netthandelsprisene’ for the last five years. The last years as a consultant he has helped European brands and retailers implement best digital practices.

“My experience comes from both sides, customer and advisor. It really motivates me to see businesses reach their goals. I want to understand the entire value chain and get all stakeholders in on digital transformation, so change management is a big part of my approach,” says Torkel Johannesen.

The new Executive Director is a perfect fit for the company culture of helping customers achieve their goals. He will use the knowledge of his new colleagues to build on the strong position IMPACT Commerce has in the Nordics as a leading commerce consultancy.

Start of Norwegian expansion

Torkel has highlighted IMPACT Commerce’s unique skills and exciting customers as a big reason to be part of the company – mentioning both the omnichannel expertise and our strategic approach as business consultants. He sees it as a strong match where he gets to bring commerce into the executive offices and boardrooms as a strategic partner, creating business impact and growth for the entire company.

“Being a full-scale commerce consultancy, IMPACT can demonstrate to business executives how to execute digital transformation, which will bring growth and new opportunities. By combining business cases, technology, and people, we will help numerous companies leverage commerce to achieve their goals,” says Torkel Johannessen.

The new Norwegian Executive Director also brings a lot of excitement to the rest of the organisation. The extensive experience within commerce will benefit colleagues while the expansion in Norway signals a strong overall business.

Part of Torkel Johannessen’s role is to build a bigger, highly qualified team to underline that we are strengthening our presence in Norway to be agile and close to our customers.