The state of loyalty: Insights from 400 brands across six markets
Discover what 20,000+ data points from 400 brands reveal about the state of loyalty and where the biggest opportunities lie ahead.
Across six markets and 400 brands, our research confirms what many already sense: the traditional loyalty model is losing its edge. Points, perks, and discounts are everywhere, but true loyalty remains elusive. Customers often join just to get a discount, but rarely engage with intent.
In today’s loyalty landscape, sameness is the enemy. Most brands play by the same rules, but the ones that dare to do things differently are the ones that win hearts, not just wallets.
So, how do you become that brand?
In our analysis, we looked at the structure of programmes, the mechanics that power them, the emotional hooks (or lack of them), and how brands are capturing and using data to create meaningful customer connections.
The result? A clear picture of where the industry is stuck – and where the opportunities lie for brands ready to lead.
Download your copy here:
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20,000+ data points analysed across 400 brands and 6 markets
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8 data-backed insights into where the biggest gaps are and where the opportunities lie
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4 key shifts redefining how brands build relationships now and in the future
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Real-world cases from Matas and HUGO BOSS
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A practical framework for designing loyalty that goes beyond transactions
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The 7 types of loyalty – and how to build for emotion, not just incentives
