OMNICHANNEL INDEX 2026 - Turning insights into growth
Join our release events and be first to explore the insights from the Omnichannel Index 2026 – Europe’s most comprehensive omnichannel benchmark, developed in collaboration with Google. The events are free to attend.
Be among the first to explore the findings
Join our release events across the Nordics and get early access to the Omnichannel Index 2026 – Europe’s most comprehensive omnichannel benchmark, developed by IMPACT in collaboration with Google.
Built on data from 370+ brands across six markets, the Index shows exactly how brands and retailers perform across the customer journey and the capabilities behind it.
At each event, we’ll pinpoint where performance gaps are widening, highlight the biggest opportunities to get ahead, and recognise the top-performing omnichannel players in each market at our award ceremonies.
- Learn from leading omnichannel brands
Hear directly from leaders at PUMA Group, IKEA, Matas A/S, Salling Group, Gant, Kappahl Group, Pandora, Bubbleroom, and more – sharing how they structure, prioritise and scale their omnichannel efforts. - See how AI is reshaping the customer journey
For the first time, AI is assessed as a standalone discipline, evaluating how well companies translate AI into real customer value across visibility, natural language experiences, and AI-driven service and guided selling. - Assess your own performance on the spot
Get exclusive access to your omnichannel benchmark and pinpoint where you’re underperforming across the journey – and what it takes to get ahead of your competitors.
- Understand what it takes to lead the next era of omnichannel commerce
Get a clear view of the trends, capability shifts and competitive moves defining omnichannel performance in 2026 – and what they mean for your business.
Release EVENTS
Each event runs 10:00–16:30, bringing together commerce leaders, digital experts and leading brands for a day of insights and discussion. The full programme for each city will be revealed soon.
Insights from leading omnichannel brands
On stage, you’ll hear from CIOs, digital leaders and commercial executives from some of the top-performing brands in the Omnichannel Index. They will share how they approach omnichannel in practice – from building the right technology foundations to creating customer journeys that drive growth.
More speakers will be announced soon.
EUROPE’S most comprehensive OMNICHANNEL BENCHMARK
The Omnichannel Index 2026 is built on 27,000+ data points across 370+ brands in six European markets.
Through mystery shopping and data collection, we tested real customer journeys across 74 touchpoints – from online shopping and in-store experiences to customer service, website performance, email journeys and the use of AI across the buying journey.
The result is a benchmark revealing where the biggest performance gaps exist and which brands are setting the pace in omnichannel – including rankings across markets and industries, detailed discipline breakdowns, clear areas for improvement and the biggest strategic opportunities.
Sign up for early access to the Omnichannel Index 2026 and receive the complete benchmark as soon as it’s released.
The events are sponsored by:
SECURE YOUR SPOT
*Please note that, due to high demand and limited capacity, a no-show fee of €199 will apply if you register for the event but do not attend. If you are no longer able to join, we kindly ask that you let us know in advance so we can offer your seat to someone else. To cancel your registration, please email info@impactcommerce.com.
As this event is in high demand, priority seating will be given to retailers and brands. Unfortunately, we are unable to guarantee seats for students and employees from other agencies.
