The biggest OMNICHANNEL EVENTS of 2026

Join our release events and be first to explore the insights from the Omnichannel Index 2026 – Europe’s most comprehensive omnichannel benchmark, developed in collaboration with Google. The events are FREE to attend!

Be among the first to explore the findings

Join our release events across the Nordics and explore the findings from the Omnichannel Index 2026 – Europe’s most comprehensive omnichannel benchmark, developed by IMPACT Commerce in collaboration with Google.

The Omnichannel Index 2026 is built on data from 370+ brands and retailers across six markets, providing a clear and comparable view of how companies perform across the entire customer journey. This year, the analysis also includes a dedicated focus on AI applications in retail, offering new insights into how leading companies are leveraging AI to enhance customer experiences and drive performance. The Index enables you to benchmark your performance against competitors and market leaders, and identify where you are falling behind.

Across the events, we’ll reveal where the real performance gaps exist, highlight the brands setting the pace, and recognise the best-performing omnichannel players in each market as part of the awards ceremonies.

What you’ll gain

Get early access to the findings and join senior leaders, industry peers and leading brands for a closer look at what defines strong omnichannel performance today.

  • Benchmark your brand against the market

    Explore how your brand performs across the customer journey and benchmark against competitors and market leaders – from AI and omnichannel services to CRM, loyalty, visibility, in-store experience, customer service and UX/conversion.

    Access your performance through our interactive tool and see how you compare across markets, capabilities and touchpoints.

  • Hear from leading omnichannel brands
    Learn directly from leading Nordic brands – including GANT, Puma, Pandora, Musti, IKEA, Magasin, Hunkemöller, KIKO Milano and Whiteaway – as they share how they approach omnichannel to drive customer-centric growth, enabled by technology adoption and scalable commerce architecture.
  • Dive into a rich benchmark data set
    Explore insights based on 27,000+ data points, 370+ brands, six markets and 74 touchpoints – providing a unique and comparable view of omnichannel performance across Europe.

FOUR CITIES, FOUR EVENTS

 

Each event runs 10:00–16:30, bringing together commerce leaders, digital experts and leading brands for a day of insights and discussion. The full programme for each city will be revealed soon.

Insights from leading omnichannel brands

On stage, you’ll hear from CIOs, digital leaders and commercial executives from some of the top-performing brands in the Omnichannel Index. They will share how they approach omnichannel in practice – from building the right technology foundations to creating customer journeys that drive growth.

More speakers will be announced soon.

EUROPE’S LEADING OMNICHANNEL BENCHMARK

The Omnichannel Index 2026 is built on 27,000+ data points across 370+ brands in six European markets.

Through mystery shopping and data collection, we tested real customer journeys across 74 touchpoints – from online shopping and in-store experiences to customer service, website performance, email journeys and the use of AI across the buying journey.

The result is a benchmark revealing where the biggest performance gaps exist and which brands are setting the pace in omnichannel – including rankings across markets and industries, detailed discipline breakdowns, clear areas for improvement and the biggest strategic opportunities.

Sign up for early access to the Omnichannel Index 2026 and receive the complete benchmark as soon as it’s released.

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*Please note that, due to high demand and limited capacity, a no-show fee of €199 will apply if you register for the event but do not attend. If you are no longer able to join, we kindly ask that you let us know in advance so we can offer your seat to someone else. To cancel your registration, please email info@impactcommerce.com.
As this event is in high demand, priority seating will be given to retailers and brands. Unfortunately, we are unable to guarantee seats for students and employees from other agencies.