The biggest OMNICHANNEL EVENTS of 2026
The Omnichannel Index 2026 by IMPACT Commerce and Google is dropping soon. Join us in Oslo on 19 May to access the insights before the rest of the market - the event is FREE to attend!
BE AMONG THE FIRST TO EXPLORE THE FINDINGS
Join our release event in Oslo and explore the findings from the Omnichannel Index 2026 – Europe’s most comprehensive omnichannel benchmark, developed by IMPACT Commerce in collaboration with Google.
Most companies believe they deliver a strong omnichannel experience. The data shows otherwise.
At the event, we’ll reveal where the real performance gaps exist, highlight the brands setting the pace, and announce Norway’s best-performing omnichannel player as part of the awards ceremony.
What to expect
- Learn from leading omnichannel brands
Hear directly from leaders at J. Lindeberg, Pandora, Kappahl, Europris, Bubbleroom and Verkkokauppa as they share how they translate omnichannel, data and AI into real business impact. - See how AI is reshaping the customer journey
For the first time, AI is assessed as a standalone discipline, evaluating how well companies translate AI into real customer value across visibility, natural language experiences, and AI-driven service and guided selling. - Assess your own performance on the spot
Get exclusive access to your omnichannel benchmark and pinpoint where you’re underperforming across the journey – and what it takes to get ahead of your competitors. - Understand what it takes to lead the next era of omnichannel commerce
Get a clear view of the trends, capability shifts and competitive moves defining omnichannel performance in 2026 – and what they mean for your business.
19 May, 2026
10.00-16.30
Sentralen, Øvre Slottsgate 3, 0157 Oslo, Norge
Insights from leading omnichannel brands
Together with Google, we’ll present the key insights behind the Index, alongside senior leaders from J. Lindeberg, Pandora, Kappahl, Europris, Bubbleroom and Verkkokaupp – sharing how they approach omnichannel in practice, from strategy and health retail to operating models, AI and customer experience.
10:00 – Arrival
Light breakfast & refreshments.
10:30 – Welcome
By Kasper Holst, Founder & CEO at IMPACT Commerce.
10:55 – Key Insights from the Omnichannel Index 2026
Presented by Torje Ingebretsen, Omnichannel Retail Specialist at Google and Mey Nenadic, Senior Manager, Experience at IMPACT Commerce.
11:35 – Omnichannel Awards
Announcing the top 3 best-performing brands & retailers in Norway.
11:45 – Short break
Coffee, commerce & conversations.
12:10 – Winning the Electronics category: Verkkokauppa uses Trust and Radical Speed
Presented by Pekka Litmanen, Chief Experience & Sales Officer at Verkkokauppa
Why is the electronics category one of the toughest battlegrounds in retail, and how does a smaller player rise to the top?
As the driving force behind Verkkokauppa.com the #1 ranked retailer in the Omnichannel Index’s most competitive category, Pekka Litmanen has mastered a different approach. While many international players focus on driving footfall into physical stores, Pekka and the Verkkokauppa team have moved in the opposite direction: reducing customer friction, removing insecurity and building radical transparency and trust to strengthen their digital position.
In this session, Pekka offers a rare look into the “engine room” behind Verkkokauppa’s digital-first ecosystem, sharing how Finland’s leading electronics retailer uses speed, transparency and operational excellence as key competitive advantages. From AI-enabled transformation to hands-on execution, the session will explore the concrete decisions and priorities that helped Verkkokauppa build a strong and differentiated position in one of retail’s most competitive categories.
12:35 – Solving the Fashion Tech Puzzle: Lessons from J.Lindeberg’s (AI ready) Engine Room
Presented by Linda Pimmeshofer Chief Technology Officer at J.Lindeberg
How does a global fashion brand transition from high-level digital strategy to true operational agility? After 20 years of advising the fashion tech industry as an outside consultant, Linda Pimmeshofer decided to step inside the engine room, taking the helm as Chief Technology Officer at J.Lindeberg. Linda moves past the standard industry buzzwords to address the hard reality of retail transformation: how to solve the complex foundational IT puzzle so that advanced technology can actually shine and create growth.
Linda provides a rare, transparent look into the “engine room” of J.Lindeberg’s latest strategic initiatives, revealing how they are embedding process-driven IT and fast-paced testing into their core operations to become truly AI-ready. From boardroom strategy to hands-on digital scaling, discover the concrete results of their groundbreaking agentic shopping pilots in the US.
13:05 – Lunch
Refreshments, lunch and networking.
13:40 – The First-Mover Advantage: How Kappahl Roots Sustainability in Business Operations and the Digital Journey
Madeleine Wibréus, Online Commercial & Dr. Sandra Roos, VP Sustainability at Kappahl
How does a retail leader transition from sustainability as a marketing pillar to a core commercial driver? Madeleine and Sandra will share the blueprint for Kappahl’s integrated approach. As first movers in the shift toward transparent value chains, they reveal how Kappahl has moved beyond “pretty words” to root sustainability across every department setting a new benchmark for how purpose and P&L can coexist. Get an honest insight into the friction points facing today’s market leaders: the reality of implementing Digital Product Passports, the complexities of cross-departmental accountability, and the inherent dilemmas of modern fashion. Looking forward, they discuss the intersection of Sustainability and AI, exploring how ethical data will drive conversion in the era of agentic shopping.
14:05 – Panel Discussion: The future of omnichannel retail – how to act and what will AI change?
Panellists: Magnus Månsson, CEO at Bubblerroom and Torkel Johannesen, Head of ecommerce at Europris
Facilitated by Kasper Holst, Founder & CEO at IMPACT Commerce
14:35 – Short break
Coffee, commerce & conversations.
15:00 – Seamless by Design: How Pandora Orchestrates Cross-Channel Magic at Global Scale
Presented by Julie Hermann, Head of Personalisation at Pandora
How does the world’s largest jewellery brand ensure a consistent “sparkle” across every touchpoint? Julie rejects traditional, fixed journeys to focus on capturing moments, ensuring Pandora is personalised exactly when the consumer feels the intent to celebrate. As a driver of the “Phoenix Strategy,” Julie reveals how Pandora erases friction across 6,400 points of sale and 100+ markets. She shares the reality of delivering tangible impact through visionary thinking and hands-on execution, turning complex global challenges into innovative decisions.
15:30 – Wrap up
By Kasper Holst, Founder & CEO, IMPACT Commerce
15:40 – Networking & drinks
16:30 – Thank you & Goodbye
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SECURE YOUR SPOT
*Please note that, due to high demand and limited capacity, a no-show fee of €199 will apply if you register for the event but do not attend. If you are no longer able to join, we kindly ask that you let us know in advance so we can offer your seat to someone else. To cancel your registration, please email info@impactcommerce.com.
As this event is in high demand, priority seating will be given to retailers and brands. Unfortunately, we are unable to guarantee seats for students and employees from other agencies.
EUROPE’S LEADING OMNICHANNEL BENCHMARK
The Omnichannel Index 2026 is built on 27,000+ data points across 370+ brands in six European markets.
Through mystery shopping and data collection, we tested real customer journeys across 74 touchpoints – from online shopping and in-store experiences to customer service, website performance, email journeys and the use of AI across the buying journey.
The result is a benchmark revealing where the biggest performance gaps exist and which brands are setting the pace in omnichannel – including rankings across markets and industries, detailed discipline breakdowns, clear areas for improvement and the biggest strategic opportunities.
Sign up for early access to the Omnichannel Index 2026 and receive the complete benchmark as soon as it’s released.
