The biggest OMNICHANNEL EVENTS of 2026
The Omnichannel Index 2026 by IMPACT Commerce and Google is dropping soon. Join us in Oslo on 19 May to access the insights before the rest of the market - the event is FREE to attend!
BE AMONG THE FIRST TO EXPLORE THE FINDINGS
Join our release event in Oslo and explore the findings from the Omnichannel Index 2026 – Europe’s most comprehensive omnichannel benchmark, developed by IMPACT Commerce in collaboration with Google.
Most companies believe they deliver a strong omnichannel experience. The data shows otherwise.
At the event, we’ll reveal where the real performance gaps exist, highlight the brands setting the pace, and announce Denmark’s best-performing omnichannel player as part of the awards ceremony.
What you’ll gain
Get early access to the findings and join senior leaders, industry peers and leading brands for a closer look at what defines strong omnichannel performance today.
- Benchmark your brand against the market
Explore how your brand performs across the customer journey and benchmark against competitors and market leaders – from AI and omnichannel services to CRM, loyalty, visibility, in-store experience, customer service and UX/conversion. Access your performance through our interactive tool and see how you compare across markets, capabilities and touchpoints. - Hear from leading omnichannel brands
Hear from PUMA, Pandora, KID/HEMTEX, Kappahl, Europris and Bubbleroom as they share how they approach omnichannel across different retail segments and turn strategy into practice. - Understand what drives performance
Explore insights based on 27,000+ data points, 370+ brands, six markets and 74 touchpoints.
19 May, 2026
10.00-16.30
Sentralen, Øvre Slottsgate 3, 0157 Oslo, Norge
Insights from leading omnichannel brands
Together with Google, we’ll present the key insights behind the Index, alongside senior leaders from PUMA, Pandora, KID/HEMTEX, Kappahl, Europris and Bubbleroom – sharing how they approach omnichannel in practice, from strategy and health retail to operating models, AI and customer experience.
10:00 – Arrival
Light breakfast & refreshments.
10:30 – Welcome
By Kasper Holst, Founder & CEO at IMPACT Commerce.
10:55 – Key Insights from the Omnichannel Index 2026
Presented by Martin Angeltveit Baltzersen, Industry Head at Google and Mey Nenadic, Senior Manager, Experience at IMPACT Commerce.
11:35 – Short break
Coffee, commerce & conversations.
12:00 – TBC
12:25 – Seamless by Design: How Pandora Orchestrates Cross-Channel Magic at Global Scale
Presented by Julie Hermann, Head of Personalisation at Pandora
How does the world’s largest jewelry brand ensure a consistent “sparkle” across every touchpoint? Julie rejects traditional, fixed journeys to focus on capturing moments, ensuring Pandora is personalised exactly when the consumer feels the intent to celebrate. As a driver of the “Phoenix Strategy,” Julie reveals how Pandora erases friction across 6,400 points of sale and 100+ markets. She shares the reality of delivering tangible impact through visionary thinking and hands-on execution, turning complex global challenges into innovative decisions.
12:50 – Lunch
Refreshments, lunch and networking.
13:30 – The First-Mover Advantage: How Kappahl Roots Sustainability in Business Operations and the Digital Journey
Madeleine Wibréus, Online Commercial & Dr. Sandra Roos, VP Sustainability at Kappahl
How does a retail leader transition from sustainability as a marketing pillar to a core commercial driver? Madeleine and Sandra will share the blueprint for Kappahl’s integrated approach. As first movers in the shift toward transparent value chains, they reveal how Kappahl has moved beyond “pretty words” to root sustainability across every department setting a new benchmark for how purpose and P&L can coexist. Get an honest insight into the friction points facing today’s market leaders: the reality of implementing Digital Product Passports, the complexities of cross-departmental accountability, and the inherent dilemmas of modern fashion. Looking forward, they discuss the intersection of Sustainability and AI, exploring how ethical data will drive conversion in the era of agentic shopping.
13:55 – Survival of the Swiftest: How Pureplay Agility Navigates the Retail “Shark Tank”
Presented by Magnus Månsson, CEO at Bubbleroom,
For years, pure players were the disruptors driving change in a retail “shark tank.” But now that traditional retailers have learned to navigate the digital waters, what is the new role for the pureplay model? Magnus draws on his experience in high-growth turnarounds to analyse the shifting power dynamics of the industry and the unique agility of the pureplayer in global expansion. Magnus provides an unfiltered 12-month boardroom AI outlook, addressing the immediate consequences for both people and business. He reveals how Bubbleroom launches new markets in months, delivering localised, seamless experiences on a scalable foundation that supports both B2C creativity and enterprise-grade growth.
14:20 – Short break
Coffee, commerce & conversations.
14:45 – State of the Nation: An Honest Take on Multi-Segment Retail and the Synergy of Business & Tech
Presented by Rui Pedro – Silva, Global VP Omnichannel Technol at PUMA
How does a global sports brand thrive when it has to be everything to everyone from high-performance athletes to street-style icons? Rui offers an unfiltered “state of the nation” take following his first 100 days. Rejecting the standard retail playbook, Rui explores the immense complexity of managing multiple price points and segments while maintaining a singular brand soul. As a behavioural psychologist, Rui reveals the ongoing synergy required between business strategy and digital development – arguing that tech engineering must be the heartbeat of the strategic core, not a reactive service provider. He showcases Puma’s recently launched AI Concierge in Las Vegas as a prime example of this loop in action. Discover how Puma is acting against the threat of agentic shopping by building scalable digital experiences that flow seamlessly into the physical store, ensuring the brand remains “selectable” in an AI-driven world.
15:10 – Omnichannel Awards
Announcing the top 3 best-performing brands & retailers in Norway.
15:25 – Wrap up
By Kasper Holst, Founder & CEO, IMPACT Commerce
15:40 – Networking & drinks
16:30 – Thank you & Goodbye
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SECURE YOUR SPOT
*Please note that, due to high demand and limited capacity, a no-show fee of €199 will apply if you register for the event but do not attend. If you are no longer able to join, we kindly ask that you let us know in advance so we can offer your seat to someone else. To cancel your registration, please email info@impactcommerce.com.
As this event is in high demand, priority seating will be given to retailers and brands. Unfortunately, we are unable to guarantee seats for students and employees from other agencies.
EUROPE’S LEADING OMNICHANNEL BENCHMARK
The Omnichannel Index 2026 is built on 27,000+ data points across 370+ brands in six European markets.
Through mystery shopping and data collection, we tested real customer journeys across 74 touchpoints – from online shopping and in-store experiences to customer service, website performance, email journeys and the use of AI across the buying journey.
The result is a benchmark revealing where the biggest performance gaps exist and which brands are setting the pace in omnichannel – including rankings across markets and industries, detailed discipline breakdowns, clear areas for improvement and the biggest strategic opportunities.
Sign up for early access to the Omnichannel Index 2026 and receive the complete benchmark as soon as it’s released.
