AI agents in commercial functions: How to take your B2B business from pilot to real-world application

Many B2B companies are stuck in the experimentation phase with AI and agents. But while we discuss the potential, the leading players are already integrating digital agents directly into their core business – eliminating manual bottlenecks and accelerating sales velocity.

Some call it AI, others say agentic commerce, and now autonomous commerce is entering the conversation too. Join us to learn what’s what, and how some of the leading B2B companies are actually working with it.

This seminar is designed for leaders in manufacturing, distribution, and wholesale who want answers on how to move from curiosity to real business value – without losing control.

08:45–09:15
Breakfast and registration

09:15–09:30
Welcome

09:30–10:00
From hype to the waterfront: How AI agents and autonomous actions are transforming B2B commerce today
By Ask Ullerup, CTO & Management Consultant, IMPACT Commerce.

We start at 30,000 feet – but quickly land in the real world. Get an up-to-date picture of what AI agents and autonomous commerce can solve in a complex B2B environment right now, and what’s still wishful thinking.

Drawing on the global B2B marketplace Moscord, Ask Ullerup shows how an AI-driven marketplace has turned maritime procurement on its head. By letting intelligent agents handle everything from product selection to financing and logistics across currencies and borders, Moscord has among other things achieved a reduction in delivery errors from 20% to just 2% through cleaner data and direct supplier access, and total savings of up to 40% of overall procurement costs.

10:00–10:30
No AI or agents without data: What should a B2B data landscape look like?
By Sivert Kjøller Bertelsen, Consulting Director, Master Data & PIM, IMPACT Commerce

AI is only as good as the data it’s fed. Even ChatGPT had to roll back its webshop features because companies’ data structures were too poor. We look at how your data architecture needs to be built to support agents that can act autonomously across ERP, PIM, e-commerce, and beyond.

10:30–11:00
Break

11:00–11:30
Autonomous commercial actions: 3 use cases from Hempel, Mediq, and Nilfisk.
By Bjarke Ruse Sejersen, CEO, Go Autonomous

We walk through concrete use cases to illustrate how the technology can accelerate processes, free up time for proactive sales and stronger customer relationships – while keeping your specialists firmly in control of the final call. Learn how companies such as Hempel, Mediq, Nilfisk, and others are working with Autonomous Commerce.

11:30–12:00
Case Study: How Danfoss is embedding autonomous commerce into its business – lessons from a 2-year journey
By Lars Paulsen, Director, Head of Digital Commerce Design, Danfoss

Hear the honest experiences from a global manufacturing company as Danfoss shares their concrete journey, their biggest challenges, and the results they’ve achieved with AI and autonomous commerce as an integrated part of their commercial engine.

Gain insights into how to move from manual processes to scalable, autonomous actions that deliver measurable results on the bottom line.