See you at
E-handelskonferencen 2026

Come by between sessions for barista-brewed coffee, sharp insights, and honest conversations with consultants who work every day on the same challenges you’re facing.

This year, you can also explore your company’s own Omnichannel Index 2026 performance using our AI-powered Omni Tool. Together with our specialists, you can dive into your results, uncover opportunities and discuss where to focus next.

don’t miss our session

Join Kasper Holst from IMPACT Commerce and Torje Ingebretsen from Google for a data-backed session on where brands and retailers should focus as customer expectations rise and AI reshapes how people search, compare and shop.

Brands and retailers are facing a new reality. Customer expectations are rising, what feels exceptional quickly becomes expected, and AI is changing the way people search, compare and buy. The bar is not just getting higher – it is moving.

So where should brands and retailers focus to create customer experiences that make a real difference to both customers and the business?

Based on Omnichannel Index 2026, IMPACT Commerce and Google share a data-backed perspective based on 373 brands and retailers across six markets and more than 27,000 data points.

In this session, we’ll explore:

• Where the biggest untapped potential lies across the customer journey
• What separates leading brands from the rest
• How AI can be used to create better customer experiences
• How to get more value from the data and technology you already have

Speakers