GANT partners with IMPACT to take commerce, loyalty and omnichannel to next level
Gant has chosen IMPACT Commerce as its strategic digital partner to strengthen brand experience, deepen customer relationships, and support profitable growth across markets.
The partnership is rooted in a shared ambition: to deliver premium, seamless customer experiences powered by a modern, scalable digital foundation. By aligning brand, data, and technology, we’ll support Gant in evolving its digital ecosystem to enable more personalised engagement, stronger loyalty, and long-term operational excellence.
Delivering a premium and consistent brand experience is at the core of everything we do at Gant. Partnering with IMPACT Commerce allows us to strengthen this experience globally while building a flexible digital foundation.
Built on three pillars
Together, we’ll create a seamless omnichannel experiences that reflect the Gant’s brand heritage and quality across every interaction. Through personalisation, in-store optimisation, and AI-supported experience design, Gant will be able to engage customers in more relevant and meaningful ways – while ensuring consistency across markets and channels.
These experiences are underpinned by a modern, composable architecture that connects commerce platforms, CRM, MarTech, OMS, and in-store systems into a cohesive experience ecosystem.
At the heart of this partnership is a unified data foundation that brings together customer, product, and behavioral data across channels. This enables Gant to move towards Loyalty 2.0, from transactional rewards to experience-driven, insight-led relationships.
By activating trusted, real-time data, Gant can personalise loyalty benefits, clienteling, and communications based on customer behavior, preferences, and lifetime value. This approach strengthens engagement while providing a scalable, AI-ready foundation that supports advanced analytics, predictive models, and next-best-action use cases, aligned with governance and enterprise architecture standards.
To deliver effortless customer journeys, we’ll support Gant in optimising omnichannel processes such as click & collect, endless aisle, and digital returns and exchanges. Unified dashboards and streamlined workflows will reduce internal complexity while ensuring customers experience the brand as one, online and in-store.
This experience-led optimisation ensures that operational efficiency and customer satisfaction evolve together.
Gant has a clear vision for how brand experience, data, and technology should work together. As a strategic partner, our role is to help translate that vision into a future-ready digital ecosystem – one that enables premium experiences, data-driven loyalty, and continuous innovation across markets.
The tech ecosystem behind it all
The collaboration is supported by a best-of-breed, composable technology stack designed for scalability, data unification and continuous experience innovation:
- Salesforce – Commerce, Order Management, Loyalty, Marketing and Customer Service
- Contentful – Flexible, experience-driven content management
- Dynamic Yield – Personalisation and optimisation across digital touchpoints
- Cegid – In-store and retail operations platform
- Ingrid – Returns and exchanges management
Together, this ecosystem enables Gant to connect brand, data and operations, creating a platform that supports premium experiences, Loyalty 2.0 and long-term innovation.
Gant is a global lifestyle brand rooted in American East Coast heritage for over seven decades. Founded in 1949 in New Haven (Connecticut, USA), Gant has pioneered preppy American sportswear and continues to evolve with a commitment to quality and timeless style. Today, the brand is present in more than 80 countries with over 600 stores worldwide, offering collections that span menswear, womenswear, youth, footwear and home.
Is your customer experience keeping up with your ambitions?
Kasper can help you explore how a unified commerce and data foundation enables premium, omnichannel journeys at scale.
