The Executive Guide:
Building Digital Business Cases That Drive Results
Exclusive event, guided tour, dinner & drinks
at Ole Lynggaard Copenhagen.
21 August from 15.00 - 21.00.
Join like-minded executives for a unique C-level experience hosted at Ole Lynggaard Copenhagen – the iconic jewelry house known for timeless design and world-renowned craftsmanship worn by Royals, Hollywood stars, and style icons across the world.
At this gathering, you’ll learn how global multi-channel brands successfully build strategic digital business cases that create direction, quantify investments, drive measurable business impact, and win boardroom approval.
Bonus: As part of the event, you’ll get a rare behind-the-scenes tour around the inspiring Ole Lynggaard workshop, normally closed to the public.
Inside two global multi-channel companies
1) OLC: Future-Proofing a Luxury Brand
What does it take for a heritage luxury brand to attract the new generations while protecting its core identity as a 100% Danish designer and manufacturer? Ole Lynggaard Copenhagen sells through its own retail, DTC, and B2B channels – and is on a continuous journey to strengthen its brand and business through digital commerce and campaigns.
Join Alexandra Ravn Christensen, Marketing & Retail Director, and Henrik Holst Larsen, CFO, as they share how they aligned to build a compelling business case that balances brand ambitions with commercial logic.
2) boconcept: Driving Retail Performance Through Digital
BoConcept doesn’t just sell furniture – they sell complete interior concepts across online, in-store, and professional channels in 65 countries. With a focus on driving conversion and Retail Order Entry (ROE), their digital engine is designed to turn inspiration into high-value actions.
In this session, Claus Handberg, Global Digital Channel Director at BoConcept, and Thomas Obelitz Høgsbro-Rode, Managing Director at IMPACT Commerce, share how they built a business case that delivers commercial impact across global touchpoints year after year.
You'll learn how to:
- Move from ambitions to business cases with clear goals and KPIs
- Quantify the value of your digital investments – and not only in year one.
- Gain the overview and control you need to drive your business forward.
Programme for the day:
Sign up here
Seats are limited and by invitation only.
Participation is free of charge but there is a no-show fee of DKK 1.000 for the event. If you are unable to attend, you are welcome to send a substitute in your place.
We look forward to welcoming you to an afternoon of insight, inspiration – and rare access.
Sign up here:
Questions about the event?
Please reach out to Camilla.
