Digital Product Passports: Brand Tactics and Customer Insights
Be among the first to receive our upcoming Digital Product Passports report when it launches at the end of August.
Digital Product Passports are becoming a new reality for commerce and the frontrunners are already looking beyond compliance to gain a competitive edge.
In this upcoming report, we explore the customer POV and how leading brands are using Digital Product Passports to create trust, unlock new customer experiences and build stronger foundations for new revenue streams such as circular business models.
Developed in close collaboration with Aarhus University and Lifestyle & Design Cluster.
The report is developed in close collaboration with Aarhus University and Lifestyle & Design Cluster.
What's inside the report?
Explore how early adopters are approaching Digital Product Passports – from data collection and first pilots to full-scale implementation.
See how leading brands are using DPPs to build trust, loyalty, circularity, brand protection, get product feedback, and provide new customer engagement.
Understand how end users experience Digital Product Passports, what they value, and where DPPs can make products and brands more valuable.
Get guidance on how to approach DPP strategically, as well as defining the opportunity and collecting data to piloting, learning and scaling.
Sign up to be first in line for all the insights
The report will be released at the end of August.
Sign up today, and we’ll send it straight to your inbox as soon as it launches.
