Johannes Fog's two-month PIM transformation
Discover how Johannes Fog transitioned to a future-proof PIM setup within a tight 2-month deadline, reducing complexity, boosting scalability to handle 500,000 articles, and improving data enrichment processes.
Transitioned from a heavily customised PIM setup to a streamlined solution aligned with industry best practices.
Expanded capacity to manage up to 500,000 articles, with room to grow.
Seamless migration delivered in just 2 months, on time and within budget.
More efficient data enrichment processes, setting the stage for enhanced product information quality.
Johannes Fog, one of Denmark’s leading timber and building supply retailers and wholesalers with a history spanning over 100 years, needed to upgrade its Product Information Management (PIM) system to minimise complexity, increase scalability, and enable growth.
With a revenue of 1.1 billion DKK in 2023 and a strong presence both online and across 9 centres in Zealand, Denmark, Johannes Fog needed a robust, scalable solution to manage its vast product catalogue of currently 215,000 products.
The existing PIM had served for a decade but was heavily customised, deviating from best practices. With the license period ending, Johannes Fog faced a tight deadline of two months and budget constraints to replace the PIM, while ensuring a smooth changeover and maintaining operational stability during the busy summer months.
Therefore, Johannes Fog sought a partner that could offer a cost-effective, strategic approach to implement a new PIM with minimal disruption.
IMPACT Commerce is a pragmatic partner who truly understands our business, guiding us to make the right decisions for today and the future. Their expertise allowed us to transition smoothly to a future-proof PIM setup within a tight timeframe and budget, setting us up for both short-term stability and long-term scalability.
FAST, SCALABLE AND FUTURE-READY
Together, we took a phased approach to deliver a structured and efficient transition. The process focused on meeting Johannes Fog’s goal of a 1:1 system replacement to minimise disruption while future-proofing the setup for scalability and best practices.
The goal was to ensure a seamless transition from the old PIM system to the new Struct PIM, leveraging Microsoft Azure for added scalability. With the fixed deadline in mind, the focus was on ensuring that the new system could be implemented swiftly without compromising quality.
SOLUTION HIGHLIGHTS
Smooth migration from the old PIM platform to Struct PIM, aligning existing product, items, assets and context groups.
Scalable architecture with Microsoft Azure, decoupling the PIM from the integration platform, allowing the system to scale seamlessly to 500,000 articles with potential for further scalability using a data lake.
Minimal downtime as the entire project was delivered within a short 2-month window, meeting the fixed deadline and ensuring continuous business operations.
TECH STACK
The solution combined Struct PIM for product data management, Azure for cloud-based scalability, and integrated processes with the M3 ERP system.
Johannes Fog is a leading Danish retailer and wholesaler in the timber and building supply sector, with over 100 years of history. Headquartered in Lyngby and employing 450 staff, it serves both B2C and B2B customers, operating online and through 9 centres across Zealand. Renowned for its quality and integrity, Johannes Fog manages a catalogue of 200,000 products and 215,000 variants, achieving a revenue of 1.1 billion DKK in 2023.
Does your PIM match your growth ambitions?
Reach out to Sune, Director of Product Information Excellence at IMPACT Commerce. He’s ready to guide you through optimising your data setup and helping you choose the right tools, processes, and strategies to align with your business goals.
