A DIGITAL COMMERCE REBOOT
Fuelled by Salesforce Commerce Cloud, Marshall Headphones set the bar high for browsing and shopping spectacular audio online.
increase in conversion rate
increase in revenue
increase in user sessions
Prepping for scalability
Pre- and post-implementation backing
Salesforce Commerce Cloud
LESS NOISE, MORE SOUND
Zound Industries, home of renowned audio brand Marshall Headphones, has been a partner for quite some time. Nevertheless, we were more than pleased to be chosen as a partner for improving the tech foundation for, you guessed it, Marshall Headphones.
Together, we set out to improve the audio brand’s digital infrastructure to match their global and growing customer base, meet new market expectations and make more room for great sound.
REWIND AND REBOOT
Together with the Marshall team, we took on the challenge of rebooting the entire e-commerce infrastructure by migrating to the Salesforce ecosystem. We were part of the exciting journey before, during and after launch – and here’s how we went about it.
When asked to be the leading partner for this journey, our dedicated project team quickly became the central point of collaboration. This included working with the Commerce Cloud implementation, the integration to Marketing and Service Cloud, the design agency, the Marketing Cloud and the Service Cloud agency.
ROOTED IN TEAMWORK
When it comes to their products and commerce experiences, Marshall Headphones set the bar high. And that’s what we love about them. Together, we set out to challenge the status quo and continuously push the boundaries. We did it by assembling a great project team and ensuring that all parties had each other’s back. In our opinion, that’s really the only way to uncover innovation and create results.
A solid foundation of outstanding teamwork, a spectacular Salesforce suite and our extensive experience with both led to marshallheadphones.com. And we continue to iterate and deliver together.
To Marshall, e-commerce is nothing without great UX. We couldn’t agree more. When kicking off our collaboration, our mission was to create product pages that are not only dynamic, informative, and inspiring but are highly product-focused, offering great UX and usability.
Today, the site is performing better than ever, and its scalable digital infrastructure will only help them grow further for many years to come. And hopefully, so will our collaboration.
120 SECONDS OF SALESFORCE
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ABOUT MARSHALL HEADPHONES
Marshall Headphones produces and distributes headphones, speakers and audio accessories on marshallheadphones.com. As part of the Stockholm based audio family Zound Industries, Marshall Headphones are in good company next to adidas and Urbanears. Marshallheadphones.com ships to 10 countries across five continents. Across all brands, Zound Industries has an annual revenue of 1,771.2 m SEK.